AI Quiz | Search Answers & Discovery | 2026 Mentorship Program Applications | Game Advertising | Case Studies | Mirakl Q&A | Jobs

Dear IAB Community, Such a busy week for new industry resources from IAB Australia. Our AI Working Group has developed a simple, short and fun AI quiz to test your knowledge of basic AI concepts. After you finish the quiz, check out the other resources in our AI Hub. Our Future of Search Working Gr
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Dear IAB Community, Such a busy week for new industry resources from IAB Australia. Our AI Working Group has developed a simple, short and fun AI quiz to test your knowledge of basic AI concepts. After you finish the quiz, check out the other resources in our AI Hub. Our Future of Search Working Group has released Instant Answers & Discovery, a new resource on how AI-driven search, instant answers and zero-click results are reshaping discovery, brand visibility and measurement. The paper offers practical guidance for agencies and marketers on optimising for AI-powered answers, shifting from traffic volume to value-based metrics such as citations and intent, and taking concrete steps to future-proof content and strengthen authority signals. Applications are now open for our 2026 intake in the incredibly popular Mentorship Program. If you have less than ten years' industry experience and work for an IAB Australia member organisation, you are eligible to apply. Successful applicants will be matched with a senior leader in the industry, outside of their own organisation, for career support and guidance. If you want to get a feel for the power of the mentorship program, AdNews has published a great piece from Zane Goold from The Trade Desk, who was one of our early mentees and is now an in-demand mentor himself. Want to understand more about the opportunity in gaming advertising? Have a listen to the latest episode of the IAB Australia podcast with Yun Yip from iion and Ori Gold from Bench. E-commerce solutions provider Mirakl is our newest member and has provided the community with some background on their company and products. Welcome aboard, Mirakl. We also have new case studies from StackAdapt for Hyatt Asia Pacific and Magnite for Cake.Shop in our case study library. More resources below, as well as some interesting industry job opportunities. 'Til next week Gai Applications are now open for the IAB Australia Mentor program 2026. If you are part of an IAB Australia member company and would like the opportunity to work with one of our incredible mentors, apply before January 20, 2026.  apply now As search evolves, brands need to understand Google and Microsoft's new frameworks for creating content that stands out in modern results. This paper guides marketers and agencies through the latest discovery changes. download the report

Zane Goold, IAB Australia mentee turned mentor recently shared his journey with AdNews. read more Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Mirakl. Written by Nicolas Méar, Sales Director APAC at Mirakl. read more

In our latest IAB Australia podcast, we dive into the world of gaming advertising with two brilliant guests: Yun Yip (iion) and Ori Gold (Bench Media). listen now

IAB Australia has curated case studies showcasing effective digital advertising across formats, objectives, and sectors to help marketers understand and boost campaign performance view the library

Secure your seat to our first events of 2026, the Audio Summits are back, bigger than ever! secure your seat Take part in our Digital Audio and Podcast Advertising Survey. Share your experience and receive a free ticket to our Audio Summits, as well as a chance to win a $250 gift card. take the survey

Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your individual working knowledge and inspire you to dig deeper into the various resources we are publishing in our ever-growing dedicated AI Hub. take the quiz

Vistar Media Launches New Vistar Academy Certification: "Accelerate: Strategic Creative in DOOH". find out more .In this video discussion on navigating the new frontier of AI-powered discovery, Silverbean, Partnerize and Skimlinks demonstrate how brands can navigate the wild west of AEO. watch now

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