Dear IAB Community,
We have just released the IAB Australia September Quarter
Internet Advertising Revenue Report. The market continued to grow, reaching $4.6bn for the September 2025 quarter, an increase of 9.7% on the September 2024 quarter.
Growth continues to be driven particularly by social, video and search. It has again been a tough quarter for many publishers, with display revenue (including in-feed) down 1.5% year on year and standard display down 6.8%. Retail remains the number one advertiser category, followed by automotive and media/entertainment.
The IAB Australia AI Working Group has just published guidance on establishing
AI Readiness Advertising Infrastructure, a framework to help marketers, agencies, publishers and ad tech partners understand the pillars and technologies shaping AI-driven advertising. It defines what an AI-ready stack looks like, outlines eight operational pillars, a four-stage maturity model and key governance requirements, and helps you benchmark your organisation's readiness via the IAB Australia AI Hub.
Maintaining a high-quality affiliate program is about creating a fair and transparent environment for all partners. By focusing on compliance and quality control, advertisers can protect their brand, ensure fair rewards for affiliates and deliver reliable results. Our Affiliate Working Group has just produced a local
Affiliate Program Compliance Guide outlining key measures every program should adopt to maintain consistency, uphold standards and build long-term trust within the affiliate channel.
You'll find more resources and a great range of industry job opportunities below.
'Til next week
Gai
No comments:
Post a Comment