Dear IAB Community,
IAB Australia is part of an incredible global network and this year IAB chapters have aligned to hold a Global Creator Week. In Australia we will be holding a breakfast event, Creator Connect on September 17th, with our friends at AiMCO at the Sydney WPP Campus. We will be releasing new research, discussing measurement and reviewing the local creator economy. Members can register for two free tickets but get in quickly as numbers are limited.
If your role touches on marketing science, research, effectiveness or media measurement there is no excuse not to be at the 10th MeasureUp conference with your peers.
On Tuesday, we released our latest Programmatic DOOH State of the Nation research with agency input on how they are using, planning and assessing pDOOH. The photo gallery from the Sydney Powering DOOH event is now up for your enjoyment.
Not all bots deserve the same treatment. IAB Australia's new Bots and Crawler Guidance & Decision Matrix gives publishers, brands and commerce sites a practical framework for managing web crawlers, from search bots to AI agents like GPTBot and ClaudeBot, covering when to allow, restrict, license or block. The key point: blocking everything can break your ad revenue. Read the guide to build a bot policy that protects your content without cutting off traffic you need.
Want to help a good cause, get fit and make new industry friends? Expressions of interest are open for UnLtd’s Big Climb. Participants will take on an alpine challenge across Mount Bogong, Mount Feathertop and Mount Hotham, over two days of guided hiking.
More resources and a brilliant range of industry job openings below.
‘Til next week
Gai
