Dear IAB Community,
The Australian Government has released a Consultation Paper and Exposure Draft legislation for privacy reform with proposed changes open for consultation. It includes the previously flagged "fair and reasonable" test, tougher consent rules, a broader definition of personal information, and direct marketing rules that would explicitly cover targeted and cohort advertising. Submissions close 18 September. We're putting together a deeper briefing for members, out next week.
If the creator economy is on your radar, make sure you book a spot at IAB Australia and AiMCO’s Creator Connect event being held at WPP and supported by YouTube.
The first wave of our Future of Measurement review was launched yesterday at MeasureUp (photo gallery here). Confidence in advertising performance holds up within individual channels but drops once you try to prove what advertising does collectively. The industry doesn't need another measurement method, it needs better data underneath the ones it already has: agreed metric definitions, a common way to structure campaign data, and planning data that's consistent across channels. Eight priority areas from the review now go to our councils and working groups to shape 2027 measurement strategy.
ICYMI the FY26 and June quarter digital ad spend data was released earlier in the week with the market up 14% compared to FY25. Full report and data set available for IAB Australia members.
The Ad Effectiveness Council has curated what they believe to be the most essential body of knowledge for anyone serious about understanding how marketing works. The essential marketing effectiveness reading list draws from decades of collective experience, the recommendations span books, academic papers, industry whitepapers and thought-leadership from respected names in the field, each selected for its rigour, depth and enduring practical value.
Videos and resources from the Powering DOOH events are now available for catch up viewing and reading.
More jobs and resources below. Also don’t forget to book for our Brisbane, Perth and Adelaide events and grab a table for our 21st birthday bash.
‘Til next week
Gai
