Dear IAB Community,
There's plenty of noise around agentic AI, particularly on LinkedIn. This isn't that. IAB Tech Lab's Agentic Advertising Initiative sets a standards roadmap to ensure autonomous systems plug into our ecosystem with the transparency and accountability that underpin digital trading. It builds on OpenRTB, OpenDirect and existing taxonomies, making them machine ready rather than rewriting the rules. Our Tech Lead, Jonas Jaanimagi, has published a concise explainer on ARTF, Agentic Direct, the Deals API and the Agent Registry, and what they mean for publishers, agencies and ad tech locally. If AI agents are entering your trading conversations, this is the framework guiding how they'll operate.
Following interest in last week's IAB US Annual Leadership Meeting, we've pulled together an Australian-friendly summary of the key themes across measurement, AI, creator and standards.
The latest IAB Australia / Ipsos iris Digital Landscape Report is now live for members, with updated data on Australian digital device and media usage.
Members also have access to discounts for partner events including Cairns Crocodiles, MASS Sydney, Future of TV and Mumbrella360.
Most importantly, book your tickets for the IAB Audio Summits in Sydney and Melbourne in early March. Speakers from Acast, ARN, Foxtel, Involved Media, Mindshare, Noisy Beast, NOVA, OMD, Origin Energy, QMS, SCA, Sounds Profitable, Spotify and The Trade Desk will share practical insight on driving value from digital audio and podcast investment.
Measuring and reducing greenhouse gas emissions can feel complex. The local Ad Net Zero team has created a practical guide for the advertising industry, with actionable steps tailored to the Australian market.
A warm welcome to our newest members, Nift and Pivotus. More resources below, including updates from StackAdapt, Microsoft & Zenith and current industry job opportunities.
'Til next week.
Gai
