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Dear IAB Community,

Following the release of the local Internet Advertising Revenue Report, new IAB reports and commentary from New Zealand, the UK, the US and Europe all point to continued growth in digital advertising. Taken together, they also highlight deeper changes underway in the market. From the rise of creator media to the growing influence of SMEs and global advertisers, several quieter shifts are shaping where the next wave of growth will come from and how advertising is planned, measured and traded. We have just published an article on the global shifts in digital advertising investment.

Digital audio continues to grow and play a broader strategic role in media plans, according to the latest Digital Audio State of the Nation Report. It points to the next phase of growth, with stronger measurement, clearer proof of effectiveness and responsible use of technologies including AI helping unlock further investment.

The report was launched at our Audio Summits this week. Photo galleries from the Sydney and Melbourne events are available, with videos and additional content to be shared with attendees next week.

In our latest podcast I chat with three members of the Executive Technology Council from OpenX, Publicis and Ogury about key themes shaping digital advertising and ad tech in 2026.

If you are a publisher, agency or brand involved in affiliate marketing, take ten minutes to complete our short industry survey and secure a spot at the upcoming Sydney Affiliate and Partnership Marketing Summit.

More resources from IAB members are included below, along with a selection of job opportunities.

'Til next week

Gai

industry content

Measurement Partner International

SambaTV

Sales Manager

Drive

Account Director

Adform

Head of Partnerships - KA1

TikTok

NSW Sales Director – Agency

QMS

Head of Digital Video and Socials

ARN

Sales Manager

Blis

Media Operations Manager

Procter & Gamble

Digital Operations & Activation Manager

WPP Media

Performance Media Coordinator

News Corp Australia

Ecommerce Director VIC
Zenith Media Australia

Programmatic Technical Analyst

Nine

Client Partnership Executive

oOh!

Social & Innovation Account Director VIC

Omnicom Media

Client Development Manager VIC

WPP Media

Senior Manager – Ad Operations VIC

Coles 360

Senior Activations Manager (Social) - VIC
Kinesso

Group Sales Leader QLD

oOh!

Account Director - WA

Nova Entertainment

IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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Our latest IARR report and data set are now available. Due to current member login issues, we've made the report temporarily accessible without the need to login, so members can access it easily. We expect to launch our new member portal within the next week.

press release

full report

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3/12/2026

CY25 Digital Adspend | Audio State of the Nation | Photo Galleries| Ad Tech Trends Podcast | Affiliate Marketing | Jobs

industry content

3/10/2026

Internet Advertising Revenue Report for CY25 and Q4 2025 now live