Dear IAB Community,
Want to know the industry topics and initiatives topping the IAB agenda this year? Tune in to our latest podcast from our leadership team running through measurement, policy, ad tech and more.
Earlier this week, the IAB Australia, MFA and AANA Boards gathered for the annual Economic State of the Nation event, hearing from leading economic analysts on the 2026 outlook and its implications for business performance and the marketing industry. We've published a member summary covering the key economic themes and what they mean for the local market and marketers.
If you're navigating the growing range of market mix modelling vendors and methodologies, download our Ad Effectiveness Council's Market Mix Modelling Landscape report. It outlines the right questions to ask vendors, data requirements, methodological differences and practical considerations to guide your investment decisions.
Following our Advertising Compliance 101 webinar, our next session led by Director of Policy and Regulatory Affairs, Sarah Kruger, is Data & Privacy 101: From Principles to Business Practice on 24 March. This member-only webinar will explore how privacy principles translate into real-world business practice and regulatory responsibility.
Changes in search behaviour and brand discovery remain top of mind for publishers, agencies and brands. Our Future of Search Working Group has released resources including Instant Answers and Discovery, Evolving Search Journeys and Social Search. If this area is on your agenda, register for our new event, Discovery: AI and Search Summit, in July. Don't forget members receive two complimentary tickets across 15 industry events.
Member resources from Mutinex and Acast are included below, along with the latest industry job opportunities.
'Til next week,
Gai
