Dear IAB Community,
As we head towards our May Video Summit, curated by our Video Council (37 media, agency and tech organisations), our annual Video State of the Nation survey is now open to those on the buy side.
We've also pulled together key IAB Australia and IAB Tech Lab initiatives shaping the video ad market, including measurement frameworks, video ad formats, the new CTV ad portfolio, market revenue reporting, and standards across live events, open measurement and programmatic buying.
Our Affiliate & Partnership Marketing Summit is now just four weeks away. We'll share new State of the Nation research, look at the role of affiliate content and commerce as discovery continues to fragment, showcase case studies, and unpack innovation, measurement and responsibility across the channel.
If you're part of one of our 180+ member organisations, don't forget we regularly offer discounts to industry events. If you're heading to Cairns Crocodiles or Mumbrella360, there are savings available.
From our colleagues at IAB US, the new As-Is Measurement Landscape in the Creator Economy report looks at where creator measurement stands today, what's not scaling, and what needs to evolve to unlock the next phase of investment. It connects directly to our Future of Measurement project, which will consider the needs of growing areas including creator and retail media.
More resources below, along with current industry job opportunities.
'Til next week
Gai
