Dear IAB Community,
With privacy and measurement both key industry challenges, Data Clean Rooms in Commerce helps you work out when a data clean room is the right tool. The framework was developed for commerce and retail media by IAB US with BVDW, IAB Canada, IAB Europe and IAB Australia. Thanks to our Commerce and Retail Media Council for their input.
From 10 December, organisations covered by the Privacy Act that use computer programs, including AI, to make or help make decisions that could reasonably be expected to significantly affect people's rights or interests must say so in their privacy policy. The OAIC's new guidance on automated decision-making (ADM) transparency gives examples including programmatic advertising for significant goods or services, personalised pricing by online retailers, and a recruitment site targeting job ads to some candidates and not others.
Do you know exactly what is firing on your website and apps? Our new Guidance on Establishing and Maintaining Website (and App) Tracking Audits was developed with advice from the IAB Data Council and our Tech Lead Jonas Jaanimagi. It sets out six practical steps to find, document and manage every pixel, tag and SDK. There's also advice on building a tracker register and a worked example using free tools.
I joined the Fabulate crew on their podcast Influencing Outcomes to discuss our new creator research. Thanks to Nath and Gunny for the opportunity to chat about the development of the creator economy and what the industry needs to do to ensure healthy, sustained growth.
Our Brisbane, Perth and Adelaide events are fast approaching. New speakers have been announced in each state, so don't delay if you're looking to attend. It's only three weeks until the digital ad industry comes together for a Friday long lunch to reflect on and celebrate 21 years of IAB Australia. Make sure you don't miss out.
More resources and job openings below.
’Til next week
Gai
