Dear IAB Community,
In just over two weeks IAB Tech Lab CEO Tony Katsur will be in Sydney for an agentic advertising event for IAB members. He will be joined by local agentic advertising product experts from across IAB Australia’s councils, working groups and agentic pilot participants. We will look at where agentic advertising is up to and what comes next. Hear from those actively building, testing and enabling in this fast-moving space, and learn how to start working with the related protocols, whether you are a buyer, seller or tech vendor.
We have just released a new explainer for members that sets out what the Government’s exposure draft legislation for Privacy Act reform could mean for programmatic and identifiers, from a broader definition of personal information to opt outs for targeted advertising, consent for data “trading” and the controller versus processor split.
In September more than 20 million Australians visited a finance website or app, spending an average of 117 minutes each. Banking reaches 93% of the online population, and 62% of banking time is spent in apps, with CommBank and ANZ the most used. Our latest finance nickable charts, produced with Ipsos iris, also compare audience attitudes across the major banks and insurers.
Last Friday, 300 digital advertising folks came together for a long lunch to celebrate IAB Australia’s 21st birthday. Check out the photos from the day.
More resources and a range of industry job opportunities.
‘Til next week
Gai
