Dear IAB Community,
On behalf of the digital advertising industry, IAB Australia has made its submission to the Attorney-General's Department on the Privacy Amendment Bill ((Personal Data Protection) 2026 Exposure Draft. The submission covers consent and opt-out requirements for targeted advertising, how the fair and reasonable test should be applied, the meaning of "genuine choice", data retention for safety and security, OAIC consultation on guidance, implementation timeframes, and alignment with the Children's Online Privacy Code. We will keep representing the industry as the reforms progress and help members get ready for the changes. Members can also download a “what you need to know” guide on these tranche 2 draft reforms.
IAB Tech Lab this week released AAMP (agentic advertising management protocols) 3.0, the latest version of its open-source standards for how advertising agents deal with each other. The new release covers the stage from a buyer's brief through to a buy commitment, and it works with the systems and standards already in place. Here in Australia, we have opened a local AAMP pilot so publishers, buyers and vendors can test agentic workflows in a sandbox before any money changes hands.
Our latest nickable slides resource for members provides the latest audience data from Ipsos iris on what sites Australians are visiting to plan their everyday trips as well as plan for that summer getaway.
In 2005 the top websites used by Australians were ninemsn, Google, Yahoo, eBay and BigPond. It was also the year that IAB Australia was officially established. Make sure you book your seat or table for the most anticipated Friday media lunch of the year celebrating the digital advertising industry and our 21st birthday.
If you are in Brisbane, Perth or Adelaide or looking to connect with those markets grab your Market Update tickets before they all get snapped up.
A reminder that member organisations can share research, whitepapers and events in this weekly email to the market – send through to the IAB AU team.
Job listings and more resources below.
‘Til next week
Gai
