Dear IAB Community,
Released this week at the IAB US Annual Leadership Meeting, the State of Data 2026 report looks at how attribution, incrementality and MMM are being used today and where AI is starting to change the day-to-day reality of measurement. It shows progress, with AI helping teams run models more often, connect signals more effectively and less time wrangling data. It reinforces what really matters, strong data foundations, transparency and shared rules.
If you want a deeper view of the MMM market and how different vendors approach data inputs, take a look at the comprehensive Marketing Mix Modelling Landscape Report released by our Ad Effectiveness Council last year.
Registration is open for our Sydney and Melbourne Audio Summits. This is our tenth year and the agenda, research, investment insights and best practice discussions are shaping up to be strong as ever. Speakers include leaders from Acast, Origin Energy, Foxtel, Spotify, Nova, Noisy Beast, Sounds Profitable, QMS, ARN, SCA, Nine Radio and OMD. With registrations also open across many IAB Australia events, now is a good time to make the most of your membership and connect with peers and potential clients.
Digital advertising compliance tends to get attention only when something goes wrong. A practical member only webinar, led by Sarah Kruger, will step through what brands, agencies, publishers and platforms need to know across Australian Consumer Law, Ad Standards codes and industry specific rules covering electoral advertising, gambling and therapeutic goods. The session focuses on real world examples, common red flags and clear steps teams can take to reduce risk.
You will also find new resources from Bench Media below, along with a strong selection of industry job opportunities.
'Til next week,
Gai
