͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Dear IAB Community,

This week marked an important step for retail media in Australia with the launch of the Australian Retail Media Certification Program, developed with IAB Europe. It enables retailers and ad tech companies to undertake independent measurement audits, with Coles 360 the first to begin. The program supports fair competition, builds confidence in outcomes and strengthens trust across retailers, brands and agencies. Our Retail Media Council is also developing practical resources to support the sector in 2026.

Next week the focus turns to digital audio with our Sydney and Melbourne Audio Summits. Join us for a clearer view of streaming audio and podcast investment drivers, global context and case studies from Suzuki, Electronic Arts, Coles and Origin Energy.

If you work in affiliate or partnership marketing, our annual Affiliate Marketing State of the Nation survey is now live. It takes ten minutes, helps shape the market conversation and includes entry into a prize draw and invitation to our industry event.

Following the Advertising Compliance 101 webinar, Sarah Kruger will lead Data & Privacy 101: From Principles to Business Practice on 24 March. This member session looks at how privacy principles translate into business practice and regulatory responsibility.

Our CY25 revenue report will be released to members on Monday, outlining digital ad investment levels. You will also find a new AI Search guide from Microsoft, an IAB member discount for Mumbrella 360 and job opportunities below.

'Til next week,
Gai

IAB Australia invites advertisers, advertising agencies and affiliate partners or publishers to complete our annual Affiliate and Partnership Marketing State of the Nation industry survey.

have your say

This new Ipsos iris data pack reveals key trends in property site and app usage, including search behaviour and seasonal peaks in home and garden activity.

download the slides

Navigate Australia's evolving data and privacy reforms with IAB Australia's Director of Policy and Regulatory Affairs, Sarah Kruger, in a practical member briefing on Tuesday 24 March at 11:30am.

secure your seat

IAB Australia and IAB Europe have launched a Retail Media Certification Program, with Coles 360 the first to begin auditing for industry-approved measurement certification.

learn more

industry content

IAB Australia members save up to 20% on Mumbrella360 tickets before earlybird rates end 27 March—join the industry's reimagined 15th-year event from 26–28 May. Use code

IABBM36020 to secure your discount.

get your tickets

Microsoft Advertising's updated AI search guide is a practical blueprint that reflects how AI‑powered search works today, and the actions marketers can take now to show up, stand out, and drive results.

download the report

Advertising Sales Manager – Sydney

Taboola

National TV & Digital Sales Manager SBS

Special Broadcasting Service (SBS) Australia

Sales Manager

Blis

Media Team Lead

Monks

Client Development Director

WPP

Sales Manager, Large Client Solutions (12 months fixed term)

Snap Inc.

Head of Programmatic Sales – Digital Audio

Nova Entertainment

Group Operations and Digital Director

Spark Foundry Australia

Sales Operations Executive

ARN

Streaming Integrations Executive

Nine

Digital Marketing Executive

News Corp Australia

Account Director (Direct and Independent Sales) - Brisbane

Nova Entertainment

Business Development Manager BTB – Melbourne

News Corp Australia

Influencer Manager - Melbourne

WPP Media

Team Leader – Software Demonstration & Client Enablement - Perth

Thryv Australia & New Zealand

Ad Operations Specialist – Melbourne

Uber

Activation Executive – Melbourne

Spark Foundry Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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IAB Australia · Level 1 · 822 George Street · Chippendale, NSW 2008 · Australia

Dear IAB Community,

Want to know the industry topics and initiatives topping the IAB agenda this year? Tune in to our latest podcast from our leadership team running through measurement, policy, ad tech and more.

Earlier this week, the IAB Australia, MFA and AANA Boards gathered for the annual Economic State of the Nation event, hearing from leading economic analysts on the 2026 outlook and its implications for business performance and the marketing industry. We've published a member summary covering the key economic themes and what they mean for the local market and marketers.

If you're navigating the growing range of market mix modelling vendors and methodologies, download our Ad Effectiveness Council's Market Mix Modelling Landscape report. It outlines the right questions to ask vendors, data requirements, methodological differences and practical considerations to guide your investment decisions.

Following our Advertising Compliance 101 webinar, our next session led by Director of Policy and Regulatory Affairs, Sarah Kruger, is Data & Privacy 101: From Principles to Business Practice on 24 March. This member-only webinar will explore how privacy principles translate into real-world business practice and regulatory responsibility.

Changes in search behaviour and brand discovery remain top of mind for publishers, agencies and brands. Our Future of Search Working Group has released resources including Instant Answers and Discovery, Evolving Search Journeys and Social Search. If this area is on your agenda, register for our new event, Discovery: AI and Search Summit, in July. Don't forget members receive two complimentary tickets across 15 industry events.

Member resources from Mutinex and Acast are included below, along with the latest industry job opportunities.

'Til next week,

Gai

In this episode of the IAB Australia podcast, CEO Gai Le Roy is joined by Natalie Stanbury, Sarah Kruger, and Jonas Jaanimagi to unpack the key priorities for digital advertising in 2026.

listen now

Join us Tue 24 Mar for a practical intro to Australia's evolving data and privacy landscape with Sarah Kruger, IAB's Director of Policy & Regulatory Affairs.

We're excited to welcome our new Ad Effectiveness Council Chair, Dave Goodfellow - Pinterest. Dave has been an active council member for a number of years and we're looking forward to his continued contribution as Chair.

ad effectiveness council

Less than two weeks until our Audio Summits in Sydney and Melbourne. We have some incredible speakers including Jordan Ingleton - Mindshare and Ciaran Tobin - Acast who dive into Beyond the Launch: EA Games Building Community That Converts.

secure your seat

Acast reported 29% global net sales growth and its first full year of positive adjusted operating profit and cash flow. It has paid more than AUD $56 million to creators locally, up from $45 million last year. Full details are in the earnings report.

Mutinex has just released their CMO White paper with frameworks, checklists, and decision tools that measurement-ready CMOs are using to turn marketing from a cost centre into a credible growth engine

download the report