Dear IAB Community,
IAB Australia's AI Working Group has released a practical LLM Prompting Framework to help advertising and marketing teams get better, more consistent results from the AI tools they're already using. The vendor-agnostic resource includes five tailored editions covering Buy Side, Sell Side, Creative, AdTech and General prompting, each with real-world examples.
The regulatory calendar is full and IAB Australia has you covered in a member-only regulatory round-up unpacking the latest on automated decision-making disclosure obligations, the Children's Online Privacy Code, APP3 guidance update, wagering advertising restrictions and Treasury proposals on lead generation including what each means for your business and where we are engaging on your behalf.
The final line-up for the fast-approaching Ad Tech & Ops Summit has just been announced - thanks to Shirofune and Google for returning as sponsors. The agenda spans AI automation and rethinking programmatic measurement, to AAMP v2.0, workforce strategy and operational tech trends.
If you intend to pitch for a MeasureUp stage spot get them in within the week. This is also the window for early bird tickets – a reminder that this is the one IAB event out of 17 where members need to purchase very reasonably priced tickets.
IAB US' Campaign Data Standards project is tackling one of the industry's most persistent headaches - fragmented, inconsistent campaign data that slows analysis and limits measurement confidence. The public comment period is open until 14 June and IAB Australia will be reviewing the draft as part of our Future of Measurement project, in collaboration with our Ad Effectiveness and Data Councils.
More resources and a range of fabulous new industry job opportunities below.
'Til next week,
Gai
