Dear IAB Community,
Today we released our FY25 Annual Report, highlighting: 38 research studies and whitepapers, 15 events, an extensive audit of Ipsos iris (the industry currency), 10 government submissions, mentoring 100 emerging leaders, and more than 300 people contributing through our councils and working groups. We also welcomed 36 new member organisations. Overall, a huge effort for a small not-for-profit and a reflection of how quickly Australia's digital advertising market continues to evolve. Thank you to all our members and partners for your support and participation.
We've just announced three key workstreams for 2026: publisher and media owner vitality; privacy, data education and responsibility; and the launch of a future of measurement project. We look forward to engaging with you on these.
Our AI Working Group has published a vendor-agnostic guide to prompting LLMs for brand marketers, media agencies, publishers and ad tech stakeholders, with basic but effective techniques and a concise, non-technical overview of best practice.
In the latest IAB Australia podcast, Henry Hellegas (Perion) and Lee Foster (Nunn Media) delve into the evolution of programmatic digital out-of-home including growth in agency adoption, how data signals can lift effectiveness, and how it works alongside the rest of the media mix.
The latest Digital Landscape Report gives members insight into Australians' digital device ownership and usage at household and personal level, based on a survey of more than 12,000 people used to define the digital universe for IAB-endorsed Ipsos iris online audience measurement.
You'll also find updates from IAB members iion, The Guardian and Kantar, plus a range of industry job openings.
'Til next week,
Gai
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