Dear IAB Community,
The resources and guidance keep coming as we head into the final stretch of the year. Just released by the IAB Australia Retail Media Council, our new guide shows how smarter audience segmentation in retail media can strengthen planning and activation. It helps advertisers, agencies and retailers shift from basic targeting to more insight led, value driven approaches that use first party data well, support stronger creative and enable consistent measurement.
Developed by the IAB Australia Video Council, the new Measurement Framework for Video gives the industry a practical way to navigate video measurement options and understand which vendors offer which capabilities. It covers delivery, brand impact and sales effectiveness and maps the techniques and providers so teams can choose the right partners for their goals.
A new IAB US report is available to download with a free login, highlighting how the creator economy has become one of the fastest growing advertising channels. Creator ad spend in the US is expected to reach 37 billion dollars in 2025, and the report outlines key opportunities, challenges and benchmarks for shaping 2025 creator strategies.
Our updated Market Mix Modelling Landscape Report now includes additional vendor information from Adobe, Monks and Mortar AI and profiles 15 vendors active in the Australian market. It helps marketers navigate the MMM landscape with more confidence and transparency.
The latest nickable slides for members highlight digital media consumption trends for an aging population along with the growing focus on health, wellness and slowing the aging process.
As the year winds down, I encourage everyone to take a moment to relax, indulge and enjoy the holiday break. A huge thanks to all our members and partners for their support in 2025 and we look forward to seeing you refreshed in 2026.
'Til next year,
Gai
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