Dear IAB Community,
Understanding digital advertising technology standards can feel overly technical, but the financial and commercial impact is very real. Our latest explainer demystifies the IAB Tech Lab transparency standards showing how they work together to reduce waste, improve accountability, and drive stronger business outcomes. It also outlines the draft MRC Auction Transparency Standards, bringing the same clarity to closed-loop platform environments. A small investment in understanding these details can deliver big gains in efficiency and trust across your programmatic activity.
Joining an already stellar line-up for our Brisbane Market Update, we're delighted to have Taylor Murray, Head of Digital Transformation at Amart, in conversation with Alison Costello, Managing Director at OMD. Most tickets have already been snapped up, so register quickly if you're in Brisbane or want to connect with the market there.
The IAB continues to ensure the local market has robust, inclusive, and independent audience measurement ratings via Ipsos iris—the industry currency for digital audiences across 10,000+ websites and 2,200+ apps. With integrations from OzTAM for BVOD and Google for YouTube, Ipsos iris now delivers the most complete view of Australians' digital behaviour across Connected TV, smartphone, computer, and tablet. Plans for 2026 include weekly reporting and a transition from age 14+ to 18+ measurement. More details are on our site.
In the latest IAB Australia Podcast, I chat with Jade McDade (Skimlinks) and Jodine Wolman (Sortd) about driving growth through affiliate marketing, entrepreneurship, wish lists, and evolving shopping habits—a perfect commute listen.
More resources and some great job openings below.
'Til next week,
Gai
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