MeasureUp WrapUp & Content | Brisbane Market Update | Evolving Search Journeys | New IAB Members | Jobs

Dear IAB Community,If you missed Australia's only media measurement and ad effectiveness conference, MeasureUp, selected presentations, videos and key takeaways are now available — an invaluable resource of the latest measurement approaches, case studies, and industry insights. Our MMM La
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Dear IAB Community, If you missed Australia's only media measurement and ad effectiveness conference, MeasureUp, selected presentations, videos and key takeaways are now available — an invaluable resource of the latest measurement approaches, case studies, and industry insights. Our MMM Landscape Report  is also essential reading on this topic. In light of this week's update from Google on AI Mode, the IAB Australia Future of Search Working Group's Evolving Search Journeys 2025 paper provides timely context on how AI-powered discovery tools are reshaping the path to purchase. While these innovations create new opportunities for brands, they also bring growing challenges for publishers as traditional traffic and attribution models evolve. The paper outlines how marketers can adapt through Generative Engine Optimisation (GEO), fit-for-channel strategies, and data-driven content planning to remain visible and valuable in an AI-driven landscape. In less than three weeks, we'll be in sunny Brisbane for our Market Update, joined by leaders from Zenith, Youi, Audience Group, News Australia, Nine, TerryWhite Chemmart, Epsilon, and more. Registrations remain open — IAB member organisations receive two free tickets, and marketers and agencies can attend at no cost. We're also delighted to welcome Netflix, Pfizer Australia, and Wesfarmers' One Media among 16 new members joining IAB Australia recently, supporting sustainable and diverse growth in digital advertising. Other new members include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, AudioStack, and LinkedIn. More resources below as well as industry job opportunities. 'Til next week, Gai

Don't miss your chance to hear from local industry experts on their take on the local market. This session and much more are coming up at the Brisbane Market Update.  secure your seats In September we held our annual measurement conference, MeasureUp.  The content from the day is now live.  check it out

If you are interested in reading the key takeaways from our MeasureUp 2025 event, then this outline is for you.  read more

Finding Financial Freedom is Kantar Australia's annual state-of-the-nation into the financial wellbeing of Australians. read more

Head of Creative Strategy, APAC Spotify Research Director Ipsos Strategy Director Zenith Media Australia Head of Marketing Transformation Diageo Head of Strategy WPP Media Agency Director – Microsoft Advertising Microsoft Advertising Content Partnerships Manager – Advertorials Nine Senior Partner Manager Commission Factory Group Sales Manager Nova Entertainment Group Sales Leader oOh! Head of Creative Strategy, APAC Spotify Programmatic Trading Manager REA Group Marketing Manager Gumtree Group Performance Technical Director Netflix Digital Marketing Specialist - APP carsales

IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia

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