Led 3D Television Reviews

Dear IAB Community,

There's been growing industry chatter about the role of synthetic data in digital advertising, so our Data Council has pulled together a synthetic data explainer to help clarify the basics and best practices. A follow-up Q&A with Council members will be published soon, diving deeper into local use cases and responsible applications. With data privacy, compliance, and AI-driven innovation front of mind, it's important for all sides of the ecosystem to understand how synthetic data can be used effectively and ethically.

Globally the IAB plays an important role in assisting the digital advertising ecosystem to operate in accordance with local privacy legislation. IAB Europe's Transparency and Consent Framework (TCF) remains a best-practice standard that can help publishers and vendors comply with certain requirements laid down by the GDPR and ePrivacy Directive.

Last week the Belgian Market Court annulled a 2022 decision by the Belgian Data Protection Authority (APD) against IAB Europe, clarifying that IAB Europe is only a joint controller for the creation of TC Strings and not for subsequent data processing by TCF participants. This ruling aligns with the Court of Justice of the EU's 2024 judgement and confirms the legality of the TCF. There has been some incorrect reporting on this finding and I would recommend reading through IAB Europe's update.

The latest IAB Australia / Ipsos Digital Landscape Report is now available for IAB members, providing fresh local insights on digital audience trends, device ownership, and streaming behaviours.

If the MeasureUp pitch ideas that have already been stress tested with me are a representative of the submissions that we are to receive in the MeasureUp Call for Content, it is going to be another cracker of measurement conference that should not be missed by advertisers, brands or publishers. Grab your MeasureUp early bird tickets now.

Don't forget for our upcoming Video, Commerce and Retail Media, Ad Tech and Ops, Data and Privacy, Powering DOOH and just announced Brisbane event, IAB member organisations receive two free tickets and attendance is free for brands and agencies. Check out all our upcoming events.

A big warm welcome to our newest members Thorndyke, Captify, Gain Theory, Bonfire, Media Merchants, Pfizer Australia and Dynata, we look forward to having you as part of the IAB community.

More resources and jobs below.

'Til next week

Gai

The Digital Landscape Report provides insights into Australians' digital device ownership and usage at both household and individual levels. Based on a survey of over 12,000 Australians aged 14+, the data underpins Ipsos iris online audience measurement, endorsed by the IAB.

download the report

The IAB Australia Data & Privacy Summit event looks closely at all the latest themes and trends related to data & privacy in terms of both the opportunities and the responsibilities across the digital advertising industry.

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IAB Australia invites media and creative agencies, as well as marketers to complete the annual video advertising survey, shaping industry initiatives to enhance the impact of video advertising on business results.

complete now

Recently there has been a fair amount of discussion across the industry regarding the increased use of Synthetic Data in digital advertising. The IAB Australia Data Council decided that we should look to inform and support the industry better regarding its usage by providing some simple definitions and best practices.

The IAB Australia Video Summit is being held on Wednesday June 11, 2025 and will feature a panel discussion from some great marketers on their thoughts on video advertising.

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Submissions are open for MeasureUp presentations, panels, debates and workshops - an opportunity to challenge ideas and drive innovation in advertising and media measurement.

submit your idea

Dive into Samba TV's full automotive industry analysis to uncover the biggest advertising trends, audience shifts, and how brands are responding to the uncertain landscape.

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The Trade Desk has released groundbreaking research that found audience-first connected omnichannel campaigns offer distinct benefits for brands and consumers.

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