Dear IAB Community,
Our March quarter Internet Advertising Revenue Report will be released to IAB members on Monday morning, providing the latest insights into local investment trends. In the meantime, we've updated our global ad spend market comparison to include some fresh European data points, thanks to the excellent new IAB Europe AdEx Benchmark 2024 Report with analysis from their chief economist, Daniel Knapp.
Programmatic curation is a hot topic right now—helping buyers improve audience targeting and transparency, while enabling sellers to boost yield and highlight premium inventory. It's not a new concept, but with the rise of signal loss and tech evolution, it's quickly becoming a key tool in the programmatic toolkit. Our Executive Technology Council, along with Tech Lead Jonas Jaanimagi, has pulled together a programmatic curation explainer to help demystify this space.
Have you subscribed to the IAB podcast? In our latest episode, we unpack the origin stories of The Daily Aus and Thanks, dive into the power of newsletters, and explore how ad products with clear consumer value are being built to support local media ventures. And yes, you'll want to hear what the theme of Sam Koslowski's 6th birthday party was.
This week's Nickable Charts cover the latest consumer trends around technology, AI and smart devices, with new data from the industry currency Ipsos iris.
Our State of the Nation: Video Advertising survey closes this week—so if you're agency-side and haven't yet completed it, now's the time. We've added four MeasureUp tickets and a few EFTPOS gift cards into the incentive mix. Results will be revealed at our upcoming Video Summit.
As an industry NFP, IAB Australia is committed to delivering a range of free and low-cost events to help the industry connect, upskill and engage in meaningful conversations. Be sure to check out our upcoming events.
More resources and some great industry jobs are below.
'Til next week
Gai
A hot topic in digital advertising recently has been Programmatic Curation. As a result, the IAB Australia Exec Tech Council were keen to help support industry on this topic by providing some simple definitions and insights into the increased usage of Curation by sellers – hence this explainer.
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