Dear IAB Community,
Big news! An amendment to the Privacy Act was introduced into Parliament this morning. It is the first of two tranches of reforms and contains: provisions to introduce a legal right to take action in court for serious invasions of privacy (statutory tort); greater transparency on automated decision-making that affects individuals' rights; additional enforcement powers for the OAIC; and a requirement to develop a children's online privacy code, amongst other things. It does not include some of the advertising specific provisions that IAB was particularly concerned about – such as targeting, trading or the fair and reasonable requirement. Our Director of Regulatory Affairs, Sarah Waladan, has provided a very quick summary here – but we will provide more analysis and information to the IAB community as we go through the detail.
I recently joined Nathan Bush on his Add to Cart podcast to discuss a range of ecommerce, data and retail media topics. A nice commute listen to get up to speed on these topics. We have a range of fresh resources on these topics including the IAB Australia/Pureprofile ecommerce report, retail media measurement principles, Retail Media State of the Nation report and our retail media e-learning (free for anyone in member organisations).
It was wonderful to see so many folks at MeasureUp yesterday, we will be releasing content and videos to attendees. Our next event is our Brisbane Market Update on 16th October where will cover a range of industry hot topics.
We have just released a new set of nickable slides with 18 pages of audience trend and media consumption gold for members. Purposely designed for pilfering and use in your own decks.
Attendees at our Video Summit earlier in the year received an update on IAB Tech Lab's new Ad Creative ID Framework (ACIF) which offers a groundbreaking solution by introducing a standardized ad creative identification and management approach. ACIF aims to streamline the fragmented digital advertising space by ensuring that a single registered creative ID can be recognized universally across all ad tech platforms, addressing critical issues such as ad tracking, cross-platform reporting and measurement, frequency management and reconciliation. Our colleagues at IAB US have outlined how this ID can help with the challenges of having a unified view of converged TV across linear, CTV, and digital platforms.
The folks at Mumbrella kindly published some of the key industry challenges and opportunities for the IAB and the digital advertising industry in their latest Media Mayhem column. Have a read and get in touch if you want to discuss any of these topics.
'Til next week
Gai
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