New Ad Spend Data | Podcast Creator Economy | MeasureUp Next Week | Finance Audience Trends | Jobs

Dear IAB Community, Investment in digital advertising in Australia was up 9.7% for FY24 compared to FY23 and up 14.1% for the June quarter versus the previous comparative quarter. Detailed breakdowns and trend information on market investment are now available for IAB Australia members in the newly released Internet Advertising Revenue Report and accompanying data. This report (previously named the Online Advertising Expenditure Report) has had a makeover including more in-depth information on types of video investment as well as social spend.  Retail remained the top advertiser investment category for content publishers followed closely by automotive which has seen a big uptick in share of spend over the past couple of years. The market saw strong growth in search, social and video formats. Digital audio was the fastest growing reported format (albeit if from a lower base) with growth of 24% yoy. Within the digital audio spend, the podcast ad market was worth $105m for FY24 and if you are interested in the podcast sector, I would recommend reviewing the recent IAB US report titled Podcasting in the Creator Economy. I can't wait for the MeasureUp conference next week where presenters have been challenged to share new data, techniques and case studies for ad effectiveness and media measurement. There is a huge line up with speakers from Gain Theory, Mutinex, Domain, Lion, University of Tasmania, Scope3, Google, Optus, Samba TV, Audience360, Yango, BYD, Meta, Spotlight, P&O Cruises, Criteo, Coles360, Kinesso, Diageo, Milton Data, OzTAM, Tracksuit and Naked Spirits. Our friends at Ipsos have just released a major report looking at audience behaviour in relation to the finance sector. Based on Ipsos iris insights the Finance Category Report outlines where Australians are going for financial support and information, content consumed, cross consumption and rich competitive insights that can be used to drive better outcomes for Australians seeking financial support and guidance. There are also a range insights from Ipsos iris  in our nickable charts with recent resources on sports, auto and lifestyle for members. I have had so many interesting conversations in market about the findings in the latest Digital Advertising & Ad Tech Talent Review, if you haven't downloaded it yet it is definitely worth a read. More resources from Google and Samba below as well as some great job openings. 'Til next week Gai MeasureUp is less than one week away! If you haven't already booked your ticket, today's the day. Among the brilliant line, up hear from these industry leaders share their insights on the best way to build effective marketing programs. secure your tickets Investment in digital advertising in Australia was up 9.7% for FY24 compared to FY23 and up 14.1% for the June quarter versus the previous comparative quarter. IAB Australia members can access the full report now. download the report The IAB is coming to Brisbane for one day only! Join us to hear the latest updates on the Brisbane market and the digital advertising market overall.  secure your tickets The Ipsos iris Finance Category Report provides a deep dive into the trends, usage, behaviours, and profiles of Australians using digital content, sites, and apps across Insurance, Banking, Investment, Comparison Sites and Loan Companies.  download the report The new Australian State of Viewership Report is here from SambaTV. download the report Powering Peak Profitability: Insights from Google on making every connection count this retail peak season. read more Advertiser Sales Manager – AU iion Sales Director Domain (Sydney) Senior Account Manager The Trade Desk (Sydney) Data Product Manager Nine (Sydney) Platform Strategy Coordinator Yahoo (Sydney) Client Partnership Exec Cartology (Sydney) Performance Group Director GroupM Nexus (Sydney) Senior Solutions Consultant Adobe (Sydney) Client Executive Carat (Sydney) Digital Ad Ops Lead Foxtel Group (Sydney) Paid Media Director Publicis Groupe (Sydney) Programmatic Account Exec Nine (Melbourne) Client Partner Uber Advertising (Melbourne) Senior Trading Specialist The Trade Desk (Melbourne) Personalisation Specialist Suncorp (Melbourne) Media Strategy Director iProspect (Melbourne) Senior Planning Lead Coles Group (Melbourne) Account Executive impact.com (Melbourne) Performance Director OMD Australia (Brisbane) Digital Sales Coordinator SCA (Brisbane) Sales Administrator Seven West Media (Perth) Activations Associate KINESSO (Perth) Account Director Optus (Canberra) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2024 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe