MeasureUp WrapUp | Leadership Summit | Discount Codes | Content in Affiliate Marketing | Digital Workforce | Upfront Season | New Members | Jobs

Dear IAB Community, A MeasureUp WrapUp is now available for those who want to revisit or for people kicking themselves that they didn't get to the biggest and best MeasureUp conference yet. Pop September 10th 2025 in your diary so you don't miss out next year. Our Brisbane Market Update is on in less than four weeks so make sure you register quickly. The IAB Australia Board, with representatives from Carsales, Domain, Google, The Guardian, Index Exchange, Meta, News Corp, Nine, REA, Seven, Yahoo are helping to curate an important new event on the marketing calendar. The IAB Australia Leadership Summit being held on 20th November builds on a strong global IAB tradition of leadership events and will provide a crucial opportunity to discuss shared challenges, debate the big issues and identify ways to positively shape the future of the advertising and marketing industry.  This is primarily an invitation only event and invitations will be distributed over the next week, but you can also fill out an expressions of interest form on our site. The full agenda will be announced very soon but we are thrilled to announce we have two incredibly smart and knowledgeable heavy hitters flying in for the Leadership Summit. Dr Daniel Knapp who is the chief economist of IAB Europe can explain the economic shifts of the industry like no-one else and Anthony Katsur the CEO of IAB Tech Lab is the driving force developing solutions and standards to support the industry as well as meeting the needs of regulators around the world. The latest IAB member exclusive discounts include reduced ticket prices for SXSW, Remade and Cairns Crocodiles. Members will need to login to access these codes. In the latest IAB Australia Podcast we hear from Are Media and Future Publishing about the growing role of content in affiliate marketing. A perfect commute listen. Sorrel Kesby from GumGum has reviewed the annual Talent Review released last month in the latest From the Bureau column for B&T. Definitely worth a read if you are looking to support an increasingly junior workforce. We are well and truly now in upfronts season, and it is great to see so many IAB members announcing a raft of new products, programs and initiatives. In case you missed them you can find the announcements here – Carsales Open House, oOh! Outfront, Paramount Upfront, TikTok For You Summit and YouTube Brandcast. A big warm welcome to the newest IAB members – Shirofune and Uncommon Media. More resources and a great range of jobs below. 'Til next week Gai The agenda is live and time is ticking! The IAB will be in Brisbane for one day only in 3 short weeks. If you haven't secured your ticket yet, today's the day. secure your tickets Measurement innovation and the application of sustainable best practice required for business growth is thriving across our industry, as evidenced by the body of work presented at IAB Australia's annual MeasureUp conference last week. Here is the wrap up. read more All lined up for your afternoon commute is the latest IAB Australia podcast "The role of content in affiliate marketing." In this episode, we chat with Lauren Leisk, Head of Affiliate Partnerships at Are Media Pty Ltd, and Christopher Ferguson, Commercial Director APAC at Future. listen now In this latest edition of From The Bureau, Sorrel Kesby, head of global commercial operations at GumGum, explains while many in the industry are wringing their hands over the "juniorisation" of the industry's workforce, businesses should be getting on with the job of training and upskilling their staff. read more For the 5th year running, VIOOH have partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and guest market Brazil to learn about the current state of the nation of programmatic DOOH advertising. download the report Client Services Director The Trade Desk (Sydney) Senior Digital Account Exec Spark Foundry (Sydney) Client Partnerships Exec Cartology (Sydney) ANZ Sales Manager InMobi (Sydney) Digital Strategist Bench Media (Sydney) Product Manager Gumtree Group (Sydney) Senior Social Strategist M&C Saatchi (Sydney) Publisher Sales Director GumGum (Sydney) Programmatic Sales Specialist SCA (Sydney) Marketing Manager DoubleVerify (Sydney) Delivery Lead Endeavour Group (Sydney) Sales Support Lead REA Group (Melbourne) Senior Integrated Producer Publicis (Melbourne) Programmatic Lead News Corp (Melbourne) Head of Strategic Partnerships Cashrewards (Melbourne) AI Sales Specialist Amazon (Melbourne) Digital Content Producer SCA (Brisbane) Account Technology Strategist Microsoft (Brisbane) Account Director NOVA Entertainment (Perth) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2024 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe