Dear IAB Community,
Earlier this week we released the fourth wave of our ecommerce research in collaboration with Pureprofile. This bumper report provides details of online shopping habits including the impact of cost-of-living pressures, drivers for brand switching, product discovery methods as well as consumers understanding and concerns around data usage. In collaboration with IAB New Zealand the report also covers the NZ market for the first time.
Our Retail Media Council has elected Lachlan Brahe from Cashrewards as their inaugural chair – congrats Lok! This is one of our most active groups and will be releasing some new research as well as measurement guidance in coming weeks.
Our Data Council has just published a collaborative article with information and guidance on what's next for the industry following Google's change in approach to deprecating third party cookies in Chrome. Thanks to Yahoo, Kinesso and Eyeota for their contributions.
It was great to catch up with many IAB members last night at our Gaming Summit, if you missed the event B&T have penned a great article, and you can check out the photo gallery as well.
The MeasureUp agenda is now live and as always this will be a day of new research, detailed case studies, examination of new ways to measure media and ad campaigns. Grab your tickets now. Thanks to our sponsors Samba TV, Google, IAS and Meta for sponsoring and allowing us to keep ticket prices extremely low.
More resources and some great industry job openings below.
'Til next week
Gai
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| |  | | | The MeasureUp agenda is live and we have a incredible line up for you. Don't miss the chance to hear about University of Tasmania's journey to sustainable performance growth. | | | secure your tickets | | | |  | | | The Australian and New Zealand Ecommerce Report 2024 is based on research conducted with 1,000 Australian and 1,000 New Zealand online shoppers during July 2024. It examines the consumer attitudes, behaviours and influences driving ecommerce. | | | download the report | | |
 | This week we welcome our new Retail Council Chair, Lachlan Brahe of Cashrewards. | retail council | |  | The rain didn't keep the crowd away! Last night we hosted our Game Advertising summit in Surry Hills. Check out the photos. | photo gallery | | |
| |  | | | We quizzed the IAB Data Council on their thoughts regarding third-party cookie deprecation and what's next, here's what they had to say. | | | read more | | | | | | | |  | | | PubMatic commissioned Inside Retail to explore how shoppers in Australia engage with advertising across different types of media. Check out the insights in this infographic. | | | download the infographic | | | | |
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