IAB Board Update | Attention Toolkit | MeasureUp Speakers | New Mentees | New Members | Jobs

Dear IAB Community, The IAB Australia board brings together a group of smart and passionate industry leaders who are often fierce competitors in their day jobs but work together on behalf of the industry to find ways to support, educate, connect and improve the digital advertising industry. I am thrilled that the board has elected Vanya Mariani from carsales to be the new IAB board chair stepping up from her role as deputy and will be joined by Andrew Brain from Seven as the new deputy chair. Also, a warm welcome to two new board members - Suzie Cardwell from Nine and Rebecca Costello from Guardian Australia. The IAB US' Attention Taskforce has developed a series of resources to guide and educate the industry on recent advancements in attention measurement. Each explainer in the series focuses on different methodologies and approaches, such as visual/audio tracking, physiological and neurological observations, data signals, and survey-based methods. These resources will be reviewed by our local Ad Effectiveness Council and nicely complement their Attention Measurement Landscape Report. It is just over a month until the MeasureUp, the industry's media measurement and ad effectiveness event. Topics at the event include culture's role in marketing effectiveness success, ROI investment guidance, sustainable performance growth, synthetic data, retail media, consumer consideration, modern market measurement and optimising omnichannel reach. Book your tickets now, IAB members receive a significant discount. Congratulations to the 42 new IAB mentees! We had the largest number of applications to date which made our jobs tricky in selecting the mentees. If you didn't make it this time around there will be another window in 6 months and still lots of opportunities to stay involved with the IAB community. The IAB member base continues to expand, this week we are welcoming TerryWhite Chemmart, Silverbean and FetchTV. More resources and a great range of industry job openings below. 'Til next week Gai MeasureUp brings together the best minds in measurement and marketing for one day only. Joins us to hear from Justin Nel, Gain Theory - discuss why culture is key to marketing effectiveness success. secure your tickets One week to go, seats are now limited. If you  have not secured your ticket don't miss out.   2 free tickets for IAB Member companies. secure your tickets This week we welcome our new IAB Australia chair, Vanya Mariani - Commercial Director Media, Carsales and  deputy chair, Andrew Brain - Director, Data & Growth, at Seven West Media. iab australia board By leveraging Magnite's DV+ platform and Demand Manager, Tennis Australia successfully implemented programmatic advertising across their digital assets for the Australian Open. Discover the results they achieved read the case study Sales Lead (SEA) Zitcha Solutions Engineer (APAC) Zitcha Solutions Engineer (EMEA) zitcha Head of Growth Cartology (Sydney) Senior Account Manager The Trade Desk (Sydney) Programmatic Executive News Corp (Sydney) Head of Publisher Development GumGum (Sydney) Digital Strategy Exec Bench Media (Sydney) Strategy Director Ogilvy Australia (Sydney) Senior Campaign Manager Paramount (Sydney) Performance Exec Publicis Groupe (Sydney) Marketing Executive SBS (Sydney) Publisher Account Coordinator Index Exchange (Sydney) Digital Activation Exec Spark Foundry (Sydney) Senior Data System Analyst Suncorp Group (Sydney) SEO Specialist REA Group (Melbourne) Business Director PHD (Melbourne) Digital Account Exec Seven (Melbourne) Digital Director Publicis Groupe (Melbourne) Digital Sales Executive Nine (Melbourne) Digital Director Starcom (Melbourne) Sales Coordinator GumGum (Brisbane) Account Executive QMS (Brisbane) Client Strategy & Solutions Lead Nine (Perth) Solutions Specialist Microsoft (Canberra) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2024 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe