Dear IAB Community,
The increased investment in video advertising and trend for it to be used through the funnel has come through loud and clear in the latest Video Advertising State of the Nation report released yesterday at our Video Summit. It is the fourth report in the video research series and is available for all to download. It was fantastic seeing so many industry folks at the event yesterday, we have a Video Summit photo gallery your enjoyment.
As always, the submissions for MeasureUp are flooding in to meet Friday's deadline. No extensions this year as we are eager to announce the agenda asap. MeasureUp early bird tickets are still available for a couple of weeks so jump in before the allocation is exhausted. Our next Sydney event will be our Game Advertising Summit on August 14th.
IAB Tech Lab has released the final Fit Gap Analysis of Privacy Sandbox APIs for digital advertising to provide the industry with a baseline understanding of the level of support for the most fundamental and common use cases by the new set of Google Chrome APIs based on the Public Comment feedback. There is a handy summary of changes made since the draft document was released in February.
Winner, winner chicken dinner – congratulations to the new agency graduates of the Foundations of Programmatic DOOH training from Enigma, Group M, Hatched, Initiative, Merkle, OMG, Spark and UM, that have won the gift cards in the June wave of the promotion program sponsored by members of the DOOH Working Group. The promotion is open to the end of July so if you work at an agency or brand enrol quickly.
More resources and a range of industry job openings below.
'Til next week
Gai
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 | | | The IAB Australia Video Council drive industry projects in relation to advertising standards, best practice, creative and research of streaming ads in all environments across consumer screens. The council are proud to launch this report presenting the results of the fourth wave of the annual state of the nation video survey to provide deeper insight into video advertising investment. | | | download the report | | |
| |  | | | Submissions close tomorrow! If you haven't already shared your panel discussion or workshop idea, to demonstrate new measurement approaches, unique industry data and research, best practice, or local case study, time is running out. | | | submit your idea | | | |  | | | Congratulations to our June winners of the Foundations of Programmatic Digital Out Of Home Training program! If you are part of an agency or brand and complete the training in July you too could be a winner! | | | complete the training | | | |  | | | The Gaming Summit is the key event for brands and agencies who want to understand planning, effectiveness, opportunities and best practice for all types of game advertising. 2 free tickets for IAB Member companies. | | | reserve your seat | | | |  | | | The presentations from our recent Ad Tech & Ops summit are now available. If you weren't able to join us on the day, we hope you enjoy catching up! | | | download the deck | | | | | |  | | | Programmatic Out-of-Home has transformed the marketplace. To showcase how programmatic Out-Of-Home can drive real business results, we have joined forces with 15 advertising partners across a range of industries and objectives. The results are compelling. | | | download the report | | | | |
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