Mentorship Applications | May Audience Ratings | Legal Considerations for Gen AI | Search Investment Trends | Video Summit | MeasureUp | Jobs

Dear IAB Community, We have just opened applications for the next wave of our mentorship program which connects people in our industry with less than ten years of experience with senior leaders for six months of mentoring. A huge thanks to the 40 mentors who volunteer their time for this important industry initiative that has supported over 350 emerging leaders since inception. The program is open to people who work within member organisations, however for this wave we will keep a few spots aside for people who have recently gone through redundancy. Budgets and budgeting were major factors in digital media consumption habits in May according to the official Ipsos Iris ratings impacting audiences going to a wide range of news. Audiences to commerce and retail brands continue increase with Apple, Amazon, Woolworths, eBay and Temu taking the top five spots in May. Generative AI has captured the limelight over the last several years and is revolutionising the digital advertising industry. The US IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising. With spend on search marketing continuing to increase, the Chair of our Search Working Group, Gary Nissim from Indago Digital has reviewed data from the IAB Online Advertising Expenditure Report to provide an analysis on Australian search ad investment trends. For Sydneysiders, make sure you have your tickets for our Video Summit where you will hear from Google, Magnite, Meta, Pedestrian, Pfizer, Seven, Tourism Australia, v2food and Zenith. If you missed any of our past Sydney events you can catch up on event content on our YouTube channel. There is just over a week to get submissions in for MeasureUp content pitches and MeasureUp early bird tickets close in a month. More resources and job openings below. 'Til next week Gai Applications are now open for our 10th wave of the IAB Australia Mentor program. A very warm welcome to our mentors. If you would like the opportunity to learn from one of these incredible industry experts, submit your application today! apply today! The Video Summit is less than a  week away. You won't want miss our marketer panel share their perspectives on video advertising. There's still time to secure your seat! reserve your seat Why is our investment in search marketing so consistent? Gary Nissim has penned his thoughts in our latest blog piece. read more This Ipsos global report highlights consumer attitudes towards AI, particularly its impact on day-to-day life, from a survey conducted in 32 countries including Australia read more The conversations Australian's are having about Auto advertising will surprise you.  The Growth Distillery spoke to more than 2000 Australian's about the role of cars in their world.  download the report Hiring ANZ Marketing Specialist Hivestack Senior Performance Manager Enigma Campaign Manager ANZ Spotify Senior Audience and Insights Manager Domain Senior Media Manager Howatson+Company Digital Media Platform Specialist WooliesX Senior Advertising and Partnerships Manager Pedestrian Group Agency Solutions Manager AUNZ TikTok Client Solutions Manager - Performance & Ecom TikTok Associate Activations Director (Performance Media) KINESSO Australia Ad Ops Specialist Ogury Advertising Sales & Account Management Director Taboola New Business & Marketing Manager Publicis Media Head of Digital and Audience Sport News Corp Australia Account Director NOVA Entertainment Senior Account Manager, Accelerated Growth Google Senior Business Development Manager GumGum Digital Enterprise, Solution Sales Specialists - Data and AI Microsoft IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2024 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe