Dear IAB Community,
Members have seven weeks to update privacy policies for the new automated decision-making (ADM) transparency obligation, which applies from 10 December. Policies must explain how personal information is used where a computer program makes a decision, that could reasonably be expected to significantly affect an individual’s rights. The rules go well beyond AI, and programmatic advertising can be caught where significant goods or services such as health, housing or pharmacy items are involved. Our members-only briefing, Automated Decision Making: The new transparency obligation, provides an explainer.
Some of Australia’s largest media owners are now testing how AI agents will buy and sell advertising in IAB Australia’s agent-to-agent trading pilot. Buying platforms are already building agents to shortlist media, and sellers whose inventory those agents can’t read risk missing out on spend. As the peak industry body, IAB Australia is running the only independent, standards-based test of agentic trading in this market, checking the rules on pricing control, measurement and privacy before it scales.
Apple’s latest WebKit restrictions have mostly been covered as an ad tech story, but IAB Tech Lab CEO Tony Katsur argues publishers will feel the bigger impact. In Apple Domain Blocking and the Cost to Publishers, he argues publishers lose revenue when buyers can’t reach, measure or serve their audiences, with smaller players hit first. IAB Tech Lab’s open-source Trusted Server is one response.
It was great to visit Brisbane, Perth and Adelaide, and the photo galleries are now up. Attendees will get links to all the resources next week. To reach all three markets next year, talk to Jenn about sponsorship.
A warm welcome to our newest members Accenture Song, Tapt Media and Tracksuit.
See you at the IAB Australia 21st birthday celebration tomorrow.
More resources and jobs below.
‘Til next week
Gai
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