Dear IAB Community,
Submissions are now open for the 10th MeasureUp, taking place in Sydney this September. As signal loss, AI-driven discovery and fragmented media reshape how marketing works, the need for stronger, more consistent approaches to measurement is becoming critical. This year’s program is closely tied to our Future of Measurement project, with a focus on practical, evidence-based work that strengthens both audience and outcomes-based measurement. We’re looking for submissions that show how measurement is applied in the real world to support better decisions and business growth. Early bird MeasureUp tickets are now available.
A reminder that tickets are nearly sold out for our Sydney Affiliate and Partnership Summit on 21st April, with speakers from Samsung, Emma – The Sleep Company, Commission Factory, ND Agency, News Australia, Are Media and Skimlinks.
If you work for an IAB Australia member organisation, you can access discount codes for Mumbrella 360 and Cairns Crocodiles. Members of the IAB Australia team will be at both events.
A useful piece from IAB US this week looks at how to get a more accurate read on retail media performance. It highlights a few practical shifts: using MMM alongside incrementality testing, making better use of retailer first-party data and closed-loop measurement, and assessing retail media within a broader cross-channel view. Measurement needs to reflect how the channel works to support better investment decisions and growth.
More resources below, along with a range of job opportunities.
’Til next week,
Gai
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