Dear IAB Community,
At today's inaugural Melbourne Powering DOOH event, presented with the OMA, we released two new resources to support the growing programmatic DOOH industry. The Attitudes to Programmatic DOOH report provides insights into how agencies and brands are planning, buying, and measuring programmatic DOOH. In addition, the IAB DOOH Council has updated the Programmatic DOOH Buyers' Guide with the latest information on the fundamentals of pDOOH. There are still limited tickets available for the Sydney Powering DOOH event next week.
Want to know where to start with understanding the role of AI in the media and advertising industry? Our AI Working Group has published AI educational and resources guidance to help provide our industry members with a starting point when researching for resources to start getting to grips with GenAI.
It's now only three weeks until the industry's only dedicated measurement and ad effectiveness event, MeasureUp. Make sure you secure your ticket to stay across the latest research, methodologies, case studies, and innovation covering measurement data, market mix modelling, retail media, cross-media investment assessment, and more.
The Australian Productivity Commission (PC) has recently released its interim report into Harnessing Data and Digital Technology. We've created a short summary for IAB Australia members, outlining the recommendations most relevant to the advertising industry.
The latest IAB and Ipsos iris Digital Landscape report is also now available to members, providing fresh data on digital device ownership and usage across Australia.
More resources and industry job openings are included below.
'Til next week,
Gai
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