Dear IAB Community
Our first Melbourne Powering DOOH event next week is close to selling out, so register soon to secure your spot. We'll be launching two new resources and featuring a stellar line-up of programmatic DOOH experts from sell-side, tech, and buy-side.
The MeasureUp agenda is now live a must-attend for anyone wanting to stay across the latest in media measurement and advertising effectiveness. We'll cover MMM, carbon emission measurement, retail media, Gen Z, cross-channel strategies, B2B measurement, and more, with a few sessions and speakers still to be announced. As our only fully ticketed full-day event this year, there's a healthy discount for IAB Australia members.
The IAB Audio Council has developed best practice guides for both sellers and buyers of digital audio, helping ensure alcohol advertising is only served to appropriate audiences, in line with the ABAC Responsible Alcohol Marketing Code. These resources support the streaming audio and podcast advertising market.
Last night, we celebrated mentees graduating from our six-month mentorship program and welcomed the August intake at an event kindly hosted by The Trade Desk. Over 500 industry participants have now completed the program. Congratulations to the new mentees, selected from our largest-ever pool of applicants.
A warm welcome to our newest members: Fonterra, Strike Social, and Vantage. We're thrilled to have you in the IAB community.
'Til next week
Gai
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