Dear IAB Community
Video advertising in Australia is continuing to surge with 27.5% of all online advertising investment now allocated to video. This week we released the 5th wave of the annual Video Advertising State of the Nation Report detailing how agencies are planning and assessing the range of digital advertising formats and advertising. Strong growth is expected to continue despite marketers flagging macro-economic conditions, cross channel media measurement and AI as key challenges to advertising and marketing investment in 2025. The report was released at the Video Summit yesterday – check out the photo gallery.
If you work at a media agency, retailer or brand make sure you fill out our Retail Media State of the Nation Survey – a short survey that will help shape industry initiatives in retail media. Results of this research as well as a range of industry updates will be released at the upcoming Commerce and Retail Media Summit in Sydney and Melbourne.
Discussions and innovation in measurement have never been hotter – if you are driving innovation in this space you only have to COB tomorrow (Friday 13th June ) to get your MeasureUp submission in to present on stage at Australia's leading media measurement and ad effectiveness conference.
A reminder that IAB Australia member organisations have a wide range of ways of making the most of your membership. Think of your IAB investment as a ridiculously cost effective way of extending your marketing impact, upskilling yourself and team, raising your profile as well as making a significant contribution to setting industry standards.
More resources below as well as a fabulous range of job opportunities.
'Til next week
Gai
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