Led 3D Television Reviews

Dear IAB Community,

Overnight IAB Tech Lab announced a major initiative - a proposed new framework that will support publisher monetisation and brand controls in an AI-driven consumer web. The LLM Content Ingest API initiative proposes a technical framework to help publishers and brands control how their content is accessed, monetised, and represented by AI systems, aiming to address traffic and revenue losses caused by generative AI. These APIs can then be used to control access to publisher content by LLMs, with the two then able to agree on monetisation models. We'll be collecting local feedback to contribute to this global initiative.

While our March Quarter Internet Advertising Revenue Report landed earlier this week—highlighting a $4.2 billion digital ad investment market—we've had an early peek at April data for local publishers and broadcasters. The digital ad market is showing solid momentum, with publisher and broadcaster revenue up 13%, and video investment growing at nearly twice that rate.

Off the back of our Programmatic Curation Explainer last week, members of our Executive Technology Council have shared further insights in a new programmatic curation Q&A, bringing diverse perspectives from OpenX, InMobi and StackAdapt.

The IAB Video Summit is the only place to be next Wednesday morning if you are in Sydney. Supported and curated by the IAB Australia Video Council with 32 different organisations involved, it is a true example of industry collaboration from all sides of the ecosystem.

If you are an agency, brand or retailer, help us provide critical guidance and feedback to the industry on the rapidly evolving area of Retail and Commerce Media by completing our latest Retail Media State of the Nation survey on planning, buying and measuring retail media. This will be launched at our new Commerce & Retail Media Summits in both Sydney and Melbourne.

Gain Theory recently became an IAB Australia member and is already playing an active role in our Ad Effectiveness Council, this week they provide a bit of background on their business and plans in this market in a new member Q&A.

Scroll down for more upcoming events (including one hosted by Blis), new research from IAS, and a solid roundup of job opportunities across the industry.

'Til next week

Gai

The video summit is less than a week away! There a still a limited number of seats available, secure yours today.

secure your seat

Help us understand how retail media is being planned, bought and measured. Agencies, brand-side, and retailers are invited to complete our industry survey and have the chance to win a $250 gift voucher.

take the survey

The IAB Australia Internet Advertising Report for quarter ending March 2025 was released this week highlighting the market increased 11.6% year-on-year to reach $4.2bn spend for the quarter.

download the report

Recently we wrote an article on Programmatic Curation as an explainer as it's becoming a very hot topic in our industry. As a follow-up to this explainer, we asked a few of our IAB Australia Executive Technology Council some related questions.

read more

The first Sydney Commerce & Retail Media Summit will be held on July 16.

secure your seat

One week to go to submit your idea for MeasureUp presentations, panels, debates and workshops. Submissions close Friday June 11.

submit your idea

Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Justin Nel, Director at Gain Theory.

read more

Join Blis for a complimentary event with Mastercard, Circana and Osher Günsberg. IAB CEO Gai Le Roy will moderate a panel on audience targeting in a privacy-first world, followed by Osher's keynote on staying relevant in the media industry.

secure your seat

IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily.

download the report