Global Digi Ad Spend | Video State of the Nation | Convenience Economy | Nickable Charts | Jobs

Dear IAB Community, Our colleagues at IAB US and IAB UK have just released their digital advertising revenue reports for 2024. We have pulled together a high-level analysis comparing the Australian, UK and US digital investment markets. The US experienced the highest growth rate of the three markets (15% compared to 13% in the UK and 11% in Australia) boosted by election advertising. Search remains the largest component of the market in all markets but has the highest share of spend in the UK (47%). Check out the analysis for more information including data on video, audio and social. Every year our Video Council produces a comprehensive report looking at how agencies and marketers are investing, measuring and assessing their video ad investments. The 2025 Video Advertising State of the Nation survey has just gone live for agencies and marketers to provide important industry information. It will only take 5 minutes to complete and there is a chance to win some spending money! The results will be released at the Video Summit in June. The rise of the convenience economy has shifted a range of consumer behaviours and expectations. In our latest podcast we discuss these changes and what it means for marketers with Michael Levine from Uber and Nicola Mansfield from The Design Thinkers. Make sure you subscribe to the IAB Australia podcast on your fave podcast service to keep up to date with a wide range of industry topics. Our monthly nickable charts is one of our most popular resources for IAB members and the latest charts have just been released looking at consumption trends for news, sport and weather based on Ipsos iris industry currency data. Let us know what other areas you would like covered in future releases. More resources and a range of industry just openings below. 'Til next week Gai The latest IAB Australia podcast explores how the convenience economy shapes consumer habits and expectations, with insights from Michael Levine (Uber Advertising) and Nicola Mansfield (TheDesignThinkers) on adapting and thriving as marketers. listen now This pack of industry slides with the latest Ipsos iris data, highlights trends in Australians consumption of online news, sport and weather content.  These charts show how Australian's time spent on news content differs across age group and location. download the slides The IAB Australia Video Summit 2025 is being held June 11, 2025 and will feature the 5th release of the video state of the nation industry survey. secure your seat Digital advertising is reshaping global media, with IAB reports highlighting trends in Australia, the US, and the UK during CY24. read more IAB Australia invite media agencies, creative agencies and marketers to participate in the annual video advertising state of the nation survey. The data collected will be used to prioritise industry initiatives to help marketer's use video advertising to drive business results. take the survey Join experts from Kantar plus the people behind some of the most creatively effective ads in Australia and New Zealand for a very special livestream event. register now In this episode of Vudoo's Commerce Media Matters podcast, we sit down with Gai Le Roy, CEO of IAB Australia, to unpack the contradictions, confusion, and opportunities shaping the future of digital media. listen now Programmatic Trading Manager Audience360 (Sydney) Head of Media Operations Publicis Groupe ANZ (Sydney) Programmatic Account Exec Nine (Sydney) Digital Strategist Adobe (Sydney) Media Investment Exec Initiative (Sydney) Digital Ad Ops Exec NOVA (Sydney) Senior Media Specialist Monks (Sydney) Senior Account Manager IVE Group (Sydney) Analytics Manager Zenith Media (Sydney) Senior Sales Manager News Corp (Melbourne) Performance Director Match & Wood (Melbourne) Data Product Manager REA Group (Melbourne) Head of Strategy EssenceMediacom (Melbourne) Agency Lead Google (Melbourne) Performance Executive Starcom (Melbourne) Client Executive News Corp (Brisbane) Programmatic Trader MiQ (Brisbane) Client Executive Carat Australia (Perth) Digital Sales Director Seven West Media (Perth) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2025 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe