Dear IAB Community,
IAB Australia is excited to announce the launch of our AI Working Group, designed to support the needs of publishers, platforms, ad tech, agencies, and marketers. This initiative will focus on providing actionable guidance to the industry and collaborate closely on key policy matters with the recently established AI Council of Experts, formed by AANA, MFA, and ACA.
We have just released the agenda for the upcoming Video Summit - the only industry event discussing all forms of digital video advertising. Tickets are already flying off the shelf so make sure you register quickly.
The IAB and OMA are again partnering to discuss the latest trends and innovations in programmatic out of home advertising at Powering DOOH events in Sydney and for the first time in Melbourne. Registrations are now open.
Retail Media in Europe is booming – growing at nearly four times the rate of the total ad market and accordingly our colleagues at IAB Europe have just released a Guide to Sponsored Products providing clear guidance on how to effectively acquire, use, and measure Sponsored Product.
Don't forget there a range of free digital advertising e-learning courses available for topics including market mix modelling, ad fraud, retail media, digital audio, programmatic ooh and affiliate marketing. Make sure you keep your skills up to date.
More resources and some great job opportunities below.
'Til next week
Gai
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