Dear IAB Community,
The IAB team were thrilled with the turn out and reception to our first Perth event, it was great to hear from the local market about their unique opportunities and challenges. Thanks to the Initiative WA team for supporting this along with our sponsors JCDecaux, News Corp Australia and ARN. Check out the Perth Market Update photo gallery.
Video content from our recent Audio Summits is now available for catch up viewing including presentations from the latest Audio Advertising State of the Nation report, ANZ, OMD and the fabulous Art Simone on the creator economy. Thanks to Acast and ARN for supporting these events.
Our DOOH Council has just released an incredibly useful resource, the DOOH Buyer's DSP Reporting Matrix, which provides a summary of the reporting information available from Blis, Broadsign, Hivestack, The Trade Desk, Vistar and Yahoo in relation to programmatic ooh campaigns. The Council will also be providing more information in market on inventory availability via programmatic as well as updating the DOOH Buyers Guide.
It is only two weeks until our Affiliate and Partnership Marketing Summit where we will release new research as well as hear from speakers from Camilla, GrowthOps, Commission Factory, Future and more. Spaces are limited at this event so please grab your tickets quickly.
While our Video Council is hard at work designing the content for the Video Summit in June, make sure you have checked out their recent Video Ad Format Matrix to understand the range of different video ad offerings in market.
In our latest Meet Our Member series, we hear from Liam McCarten, who is the APAC VP for StackAdapt, about their business, products, growth ambitions and as well as getting to know Liam.
More resources and great job opportunities below.
'Til next week Gai
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