Brand Safety | Affiliate Survey & Summit Agenda | Native Ads for Retail Media | Video Summit & Adtech & Ops Registration | Limitless Equation Podcast | Jobs

Dear IAB Community, Brand safety isn't a box to be checked; it's a commitment that must be embedded into every stage of the supply chain. And we need the whole industry to step up. In an editorial for Mumbrella our Head of Tech, Jonas Jaanimagi, dives into the brand safety imperative. If you're keen to explore this further, check out IAB Australia brand safety and suitability guidance which outlines standards, tools and key considerations. On the topic of industry standards, the Affiliate Marketing Commission Validation guidance released last week has received fantastic market feedback. If you're in this space, don't miss the chance to have your say—complete the Affiliate industry survey to shape the future of the sector (plus, you could win some spending money!). Also, heads up—our last two events sold out fast, so make sure you grab your ticket for the Affiliate and Partnership Marketing Summit. We'll be unveiling new research, looking at how the rise of retail media is evolving affiliate marketing, and tackling trust and transparency. Our Retail Media Council regularly receive briefings and updates from global retail media leaders and this week  caught up with releases and plans from IAB Europe as they continue to develop standards, education and accreditation. IAB Europe's Retail Media Committee has explored the standardisation of ad formats tailored to Retail Media and while a definitive consensus has yet to be reached, Native Ad Units have emerged as a promising solution.  To help, they have produced a Guide to Native Ad Formats for Retail Media Networks. We have just opened registration for two of our most popular events, the Video Summit will be held on 11th June in Sydney and the Ad Tech & Ops event in Melbourne on 23rd July. Grab tickets quickly and let the IAB team know if you are interested in sponsoring. Industry legend and friend of the IAB, Chloe Hooper, has just launched a fantastic new podcast series, The Limitless Equation, discussing the need for self-belief with a range of senior female industry leaders. Do yourself a favour…. More resources below including from members Microsoft  and JCDecaux as well as a raft of great job openings including a rare one with the IAB team. 'Til next week Gai The digital advertising industry has long viewed brand safety as a reactive issue due to programmatic complexity, rather than a core responsibility. Each misplaced ad funding harmful content reflects a failure to maintain trust and integrity. Jonas Jaanimagi, IAB Australia's tech lead, explains more. read more The Affiliate & Partnerships Marketing Summit is back on April 3. This event sold out last year, don't miss out! secure your seat ATO Melbourne is back, 23 July 2025. Secure your seat today! secure your seat The Video Summit is back 11 June, 2025. Secure your seat today! secure your seat Are you involved in affiliate and partnership marketing? Whether you are an agency, brand, affiliate or publisher we invite you to complete our annual survey to help us understand activities in market and prioritise industry education and training.  take the survey Microsoft Advertising has just released "A marketer's guide to chatbots and agents: from generative AI to ROI". This definitive guide will help you seize the opportunities that generative AI offers. download today Through our Australia-first partnership with System1, we've analysed over 85 local campaigns to crack the code of memorable Out-of-Home. The results are clear: emotionally engaging creative doubles commercial impact. download the report Head of Policy & Regulatory Affairs IAB Australia ANZ Marketing Director Adobe Media Planning/Buying Director UM Media Client Solutions Manager Meta Brand Experience & Client Partnerships Executive Nine Activations Director (Programmatic, Social & Search) Kinesso Australia Associate Account Director The Trade Desk Campaign Operations Executive News Corp Brand & Communications Executive Are Media Media Account Co-ordinator Carsales Account Manager Publicis Groupe Agency Sales Manager Integral Ad Science Senior Solutions Architect, Retail Media, APAC Criteo Sales Manager MiQ Group Sales Manager – Programmatic VMO Marketing Data & Insights Analyst Youi Insurance Retail Media Sales Manager Terry White Chemmart, IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2025 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe