Dear IAB Community,
At the beginning of each year many Australians digital media consumption habits reflect their plans for the new year – looking for a new job, setting out a fitness regime, planning a holiday to help with the back to work blues and reviewing the property market. In our latest nickable slides we look at the consumption trends for these categories.
Our Affiliate and Partnership Marketing Working Group is developing a range of recommended practices for their part of the industry and first off the rank is a new document outlining commission validation recommended practices. These recommendations along with other key industry topics, case studies and new research will be discussed and showcased at the Affiliate and Partnership Marketing Summit in Sydney on 3rd April. If you work in this sector make sure you fill out our short affiliate survey – not only will you be first to get your hands on the resulting research but you may just win some money as well.
We have a range of event discount codes available for our members including 30% discount code for the upcoming Future of TV event, just use the code IAB30. Other discount codes can be found on our site.
Ad Net Zero is involved in an upcoming Climate Action Week event, Ads for Action, being held at Publicis in Sydney. The session will outline how the power of advertising can mobilise action on sustainability.
Debate Club is back on 20th March looking at the productivity or otherwise of a four day working week. If you love a good intellectual argument, a few laughs and meeting new people in the industry make sure you get along.
Looking forward to catching up with members and industry folks in Perth next week. Due to the enthusiasm for this event, it is well oversubscribed. Thanks to Initiative, JCDecaux, News Corp Australia, Media Tonic and ARN for supporting this event.
More resources and some cracking job opportunities below.
'Til next week
Gai
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