Video Ads Guidance| CY24 Revenue | Audio Photo Gallery | Audio Research & Buyers Guide | Melbourne & Perth Events | Affiliate Summit |New Members | Jobs

Dear IAB Community, Building on the Video Ad Matrix released by the IAB Video Council, we have just published new guidance on digital video ad formats. IAB Tech Lab updated its video guidelines in April 2022 to clarify the difference between instream and outstream ad formats. These changes, along with OpenRTB updates, are gradually being adopted across the industry. In Australia, adoption varies, so we're providing a quick refresher to help you stay informed. If you're buying digital video, make sure to read this guidance. The CY24 and December quarter Internet Advertising Revenue Report was released on Monday, providing detailed insights into the digital ad market. The report showed an 11.1% increase in ad spend in 2024 compared to 2023. The full report, along with a data set containing trending back to 2006, is available to IAB Australia members. It was wonderful to catch up with so many industry people at our first event of the year, photos from the Sydney Audio Summit are now available. At the event we released two new resources for the market that have been developed by our Audio Council; the 9th wave of our Audio Advertising State of the Nation research as well as an updated Audio Buyers Guide. The Melbourne Audio Summit is nearly sold out, so act quickly if you'd like to grab one of the last few tickets. The response to our upcoming Perth Market Update, run in association with Initiative, has been incredible—only a handful of tickets remain. Thank you to JCDecaux, News Corp Australia, and ARN for supporting this event. We've just opened registration for our annual Affiliate & Partnerships Marketing Summit, taking place in Sydney on April 3rd. Our Affiliate Working Group is actively developing new research, market guidance, case studies, and more for the event. The Sydney Future of TV event is fast approaching and we are pleased to be able to offer IAB members a 30% discount as well as discounts for the Cairns Crocodiles and all Unmade events. We're also thrilled to welcome several new members to IAB Australia. A warm welcome to Quora, Reddit, Australian Venue Co., StackAdapt, and TechMedia. We appreciate your support in helping drive industry growth and innovation. More resources and a job opportunities below. 'Til next week Gai The IAB Audio Council just released the 9th wave of the State of the Nation Audio Advertising Report, to help the industry understand the experiences of digital audio ad buyers. read more We have written an explainer on how Outstream as a video ad format effectively no longer exists and the 3 new updated non-instream placements and how to handle these in programmatic activity. read more 2 weeks to go! We are bringing the 'best of' the IAB to Perth for an informative half day session. If you haven't already, secure your seat.  secure your seat The latest internet advertising revenue report is available for IAB Australia members to access now.  download the report The Future of Search Working Group have released a handbook and interactive tool to provide information on how search auctions work.  read more The IAB Australia Audio Council with representatives across the industry has produced an updated buyers guide for agencies, advertisers and anyone wanting to know more about streaming audio and podcast advertising. download the guide The Future of TV Advertising Sydney is firmly established as the only strategy conference focused on driving innovation in television advertising in Australia. Secure your seat April 8, Sydney. register here Digital Media Manager Amazon (Sydney) Analytics Director Zenith (Sydney) APAC VP of Operations Criteo (Sydney) Senior Account Director Elastic (Sydney) ANZ Media Manager Ferrero (Sydney) Account Manager Paramount (Sydney) Media Effectiveness Manager iProspect (Sydney) Sales Coordinator SBS (Sydney) Senior Media Account Manager Monks (Sydney) Marketing Automation Manager Gumtree (Sydney) Head of Data Platform & Products REA Group (Melbourne) Customer Success Lead Zitcha (Melbourne) Programmatic AdOps Exec ARN (Melbourne) Client Insights Manager News Corp (Melbourne) APAC Head of Channel Sales Adobe (Melbourne) Account Manager JCDecaux (Brisbane) Account Partner REA Group (Brisbane) Advertising Exec Seven West Media (Perth) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2025 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe