Multi-Channel Research | Tracking Investment | Apple’s AdAttributionKit | Leadership Summit | Retail Media Transparency | New Members | Jobs

Dear IAB Community,   The IAB Ad Effectiveness Council has today released a research synthesis, "Elevating brands through multi-channel excellence". The paper provides evidence for marketers of why multi-channel advertising campaigns are more effective at delivering business outcomes and offers guidance for creating and measuring successful multi-channel campaigns. An important resource as budgets are squeezed and there is temptation to consolidate spend.   Tracking ad spend and understanding investment trends is getting increasingly difficult. In the latest From the Bureau column in B&T I outline some of the risks of benchmarking or trying to understand market share on a limited data set. With increasing investment from in-house media teams, independent agencies as well as changing marketing budgets to include retail media, affiliate marketing, influencers and more it is vital for analysts, journalists and commercial leaders to ensure that they are looking at the whole market.   In this week's Ad Tech Matter's member briefing, our Tech Lead Jonas Jaanimagi provides information on Apple's new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst still maintaining strict privacy standards. It is Apple's latest version of a framework for measuring ad-driven app installs and user actions, based upon on the foundations and core principles of SKAdNetwork.   It is now less than two weeks till our Leadership Summit, each member organisation is allocated one free ticket and can purchase extra tickets. Senior marketers and agency leads can apply for free attendance. Thanks to Google, IAS, Index Exchange, Microsoft, Shirofune and Yahoo for investing in this new industry event.   The Chair of the Retail Media Council and GM for Retail Media at Cashrewards, Lachlan Brahe, penned a piece for Unmade on transparency and the needs of the market for the evolving retail media market.    A big warm welcome to the newest IAB Australia members; Mentor Marketing, Moloco and Prophet. We look forward to having you involved in our activities.    More resources and job opportunities below.   'Til next week   Gai The Leadership Summit is just around the corner, join us on the day and engage in discussions that are currently shaping the market. Samanhta Yorke will join us on stage to discuss the regulation of online content and its implications for the advertising and marketing sectors. secure your seat This guidance paper is a collaborative effort of the members of the council to provide greater understanding to the market. Many thanks to these IAB Ad Effectiveness Council members for their contributions: Kantar, Nielsen, Bench Media, Ryval Media, SambaTV, IAS and Mutinex. read more In this latest edition of From The Bureau, Interactive Advertising Bureau CEO Gai Le Roy writes that with the changing advertising and media landscape, everyone needs to reassess the way we analyse and study the market. There may be more gaps in our knowledge than we realise. read more This week we wanted to look at Apple's new measurement framework designed to enhance ad attribution capabilities in iOS whilst still maintaining strict privacy standards. The AdAttributionKit API is Apple's latest version of a framework for measuring ad-driven app installs and user actions, based upon on the foundations and core principles of the SKAdNetwork (SKAN) read more Modern Technology Makes People More Stupid. Join the next debate on November 21! register to attend In the latest Unmade guest post , Lachlan Brahe, chair of the IAB Retail Media Council and GM of retail media at Cashrewards, says the market wants more transparency and more opportunities at point of sale. read more       Ads Solutions Architect Google (Sydney)   Digital Group Sales Manager Seven (Sydney)   Digital Manager Publicis Groupe (Sydney)   ANZ Product Marketing Manager Meta (Sydney)   AI Innovation Manager Suncorp (Sydney)   Media Partnerships Director UM Australia (Sydney)   Digital Ad Ops Lead Foxtel Group (Sydney)   Digital Planning Director Spark Foundry (Sydney)   Client Solutions Manager TikTok (Sydney)   Senior Product Sales Specialist Adobe (Sydney)   Digital Manager PHD (Sydney)   Head of Technology Woolworths Group (Sydney)   Head of Digital Sales Seven Network (Melbourne)   AI Sales Specialist Google Cloud (Melbourne)   Programmatic Lead News Corp (Melbourne)   Performance Executive Starcom (Melbourne)   Product Analytics Lead REA Group (Melbourne)   Client Services Manager Captify (Melbourne)   Performance Director Nexus Wavemaker (Brisbane)   Chief Digital Officer Queensland Govt (Brisbane)   Digital Sales Executive SCA (Perth)     IAB Australia is the peak trade association for online advertising in Australia. 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