Dear IAB Community,
Our Video Council, with representatives from 27 companies across the industry, has just released a great new resource for agencies and advertisers with an up to date handbook for the ad supported Connected TV ecosystem. The handbook includes information on audience trends, data & personalisation, measuring effectiveness, campaign planning, creativity and industry standards.
Find out more about making the most of all types of video ad formats at our upcoming Sydney Video Summit. Although audio is the fastest growing reported format, investment increase in video ad formats over the last 5 years has lifted its share of market (excluding search and classified listings) from 46% to 67%.
Our Retail Media Working Group has kicked off a Q&A series to discuss the hot topics and help demystify some of the common market questions. The first in this series looks at trade versus media budget allocations for retail media and how different business objectives and team structures can impact these investments. Thanks to Cashrewards and Uber Advertising for their contributions to this piece.
If you are interested in learning more about retail media, I highly recommend undertaking the Foundations of Retail Media e-learning program. It is free for members and many of the people within the Retail Media Working Group have a handful of free codes.
The latest A Seat at the Table article from The Women in Programmatic Network, Joanna Georges from Scope3 discusses her thoughts on a sustainable future for the advertising industry.
Congratulations to the lucky agency people from Enigma, iProspect, Kinesso, Match and Wood, Merkle, IMG and Ryvalmedia who won giftcards for completing the Foundations of Programmatic DOOH in May. Will you be one of the lucky recipients in the June draw? Check out the details on our DOOH Working Group sponsored education campaign to help more agencies and advertisers to understand the programmatic DOOH market.
More resources and jobs below. Looking forward to catching up with the Melbourne digital advertising community next Wednesday at the Ad Tech & Ops Summit.
'Til next week,
Gai
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 | | | The CTV handbook first published in 2020 includes significant updates in 2024. Given the developments across audience size, measurement capabilities, access to and use of data and interactive creative in this space over the last four years. | | | download the handbook | | |
| |  | | | Our June interview features Joanna Georges, Head of Australia & New Zealand at Scope3. Jo will be sharing the industry's progress towards a sustainable future and what brands can do to decarbonise their advertising activity. | | | read more | | |
 | The IAB Australia Video Summit is fast approaching. The event will feature the 4th release of the video state of the nation report. | secure your seat | |  | IAB Australia invite media agencies, creative agencies and marketers to participate in the annual video advertising state of the nation survey. | have your say | | |
 | | | AdTech & Ops Melbourne is less than a week away! Seats are now very limited, if you haven't already, reserve your seat today. IAB Australia members receive 2 free tickets | secure your seat | | |  | | | This is the first in a series of Q&A articles from members of the IAB Australia Retail Media Working Group. In this article Lachlan Brahe from Cashrewards and Michael Levine discuss trade and media budget allocations for retail media investment. | | | read more | | |
 | Insights and Bites with Kargo in Sydney, Melbourne or Brisbane. Join Kargo as they share key findings from our latest CTV and video advertising research with Mercury Analytics and Metrixlab. Gain insights to optimise your video strategy and explore the evolving video advertising landscape | secure your seat | |  | Join the YouTube Podcasts team and learn how to get started with podcasting on YouTube! In this free virtual session, we'll share best practices that can help you launch and grow your show on YouTube and answer your questions during a live Q&A. | register here | | |
| |  | | | Registration to attend Marketing Analytics Symposium in Sydney is open. MASS 2024, hosted by the University of NSW, will bring together marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics. Topics will include The Past, Present and Future of Analytics in Marketing and Generative AI in Marketing Analytics. | register here | | | | |
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