Dear IAB Community,
This week we announced that the IAB endorsed Ipsos iris digital ratings, has expanded video measurement to include enriched YouTube audience and watch time data across mobile, desktop and tablet. This integration of YouTube data into Ipsos iris enables enhanced video metrics for digital campaign planning, to evaluate video audiences consistently across media. This is an important step in continued innovation to develop a more complete picture of online video consumption across all screens, in a trusted industry standard system.
The latest set of member exclusive nickable charts contains a fantastic range of stats and trends from Ipsos iris data in relation to Australian digital media including the latest information on social media audiences and consumption, retail site rankings, news media, BVOD audiences and consumer use of Chat GPT.
If you missed our recent Data and Privacy Summit, there is a summary of the content as well as presentations and videos from the event. Our next event will be held in Melbourne in three weeks, the Ad Tech and Ops Summit will provide the latest industry updates on analytics and reporting, digital marketing maturity, the latest IAB Tech Lab initiatives, risk minimisation for "made of advertising" sites and always lots of time for networking and socialising.
If you work at an agency or a brand and invest in any form of video advertising, make sure you take our annual Video Advertising State of Nation survey to help improve the industry and have a chance of winning a $250 gift card or MeasureUp tickets.
Only two more days before our first monthly draw of 33 x $50 gift cards for agency and brand graduates of the Foundations of Programmatic DOOH e-learning program. The course only takes a few hours, so it is not too late to complete this month or get a start to be in the running for the June or July prize draws.
If you are off to Cannes in Cairns next week make sure you bookmark the Debate Club session on Tuesday afternoon where we will be debating if young guns or the old guard are the most valuable to the industry. If you haven't bought tickets yet, remember that IAB members get a very generous 50% off their tickets with a code from here.
More resources below from Kantar and YouTube as well as a range of fabulous industry job openings.
'Til next week,
Gai | | |
| |  | | | If you haven't booked your ticket today is the day, you don't want to miss Ben Oliver of Treasury Wines sharing his views on evolving media measuremet from outputs to outcomes. IAB Australia members receive 2 free tickets! | | | book a ticket |  | | | IAB Australia invite media agencies, creative agencies and marketers to participate in the annual video advertising state of the nation survey. The data collected will be used to prioritise industry education and training as well as initiatives to help marketer's use video advertising to drive business results. | | | take the survey | | |
 | | | If you missed out attending the Data & Privacy Summit, all recordings and presentations are now available for you to view. | | | view the content | | |
 | | | This pack of industry slides with the latest Ipsos iris data, highlights some of the trends in Australians usage of websites and apps. Includes usage of the top online categories, social networking brands, online retail brands, online news consumption and BVOD audiences including on CTV. The pack is made for pilfering and perfect for sales and pitch decks. | | | download the slides | | |
 | | | The DOOH Working Group are encouraging more agency traders and buyers as well as in-house marketing teams to join the 500+ people who have already taken the training with an incentive to complete the training by the end of July. | | | find out more | | |
 | Delivering impactful marketing campaigns is a growing challenge in today's economic environment. To understand the current landscape of Marketing Effectiveness in Australia, Kantar is conducting a study and would love client-side marketers to please complete a short survey. Thank you. | take the survey | |  | Join the YouTube Podcasts team and learn how to get started with podcasting on YouTube! In this free virtual session, we'll share best practices that can help you launch and grow your show on YouTube and answer your questions during a live Q&A. | register here | | |
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