Nickable Charts | Video Measurement | Powering DOOH Speakers | Digital Ad Investment | Member Briefings | Jobs

Dear IAB Community, There were some pretty significant audience movements across digital environments over summer and we have pulled together one of our much-loved nickable slide decks with trends for sport travel, homes, retail and energy. The pack, available for IAB members, is made for pilfering and perfect for sales and pitch decks. The majority of the data is sourced from the industry endorsed digital audience measurement ratings service, Ipsos iris. Video measurement is definitely a very hot topic at the moment! From a digital video ecosystem point of view there are few important initiatives to be across. In addition to the integration of OzTAM BVOD audience data into Ipsos iris covering all digital media behaviour, there are a number of incredibly important advanced TV initiatives being driven by IAB Tech Lab to improve global standards. Tech Lab's Advanced TV Creative ID Framework sets tech standards for universal addressability in all TV environments bridging the gap between traditional broadcast and IP-enabled TV experiences. It will enhance targeting capabilities and ad identification across all TV platforms and screens. Through 2024, the IAB Tech Lab will continue to work on comprehensive cross-environment measurement strategies, with a major focus on video, as data signal loss complicates understanding consumer behaviour and measuring campaign effectiveness. Our Head of Tech, Jonas Jaanimagi, outlines what the IAB Tech Lab roadmap means for the Australian market. With the wrap up of our Audio Summits in Sydney and Melbourne, we are now preparing for the 2nd Powering DOOH event in collaboration with OMA. A half day event focussed on all things programmatic DOOH with sessions including sustainability, the role of DOOH in omni-channel programmatic investment, global trends, new local buyside research, DOOH innovation and agency plans for programmatic DOOH investment. A range of new speakers have just been announced. As well as the IAB Australia Online Advertising Expenditure Report for CY23 that has recently been released outlining investment trends for the $14.7 billion digital ad market, a data file going back to 2005 is available for IAB members to download providing an incredibly useful overview of the market and seasonal trends. Don't forget the IAB team is here to support member organisation to keep up to date with digital ad market trends and topics. If any of these member briefing topics are of interest, please get in touch and we can sort out a session for your team. More resources and some fabulous industry job openings below. 'Til next week Gai Our Powering DOOH Event is coming in April. We are locking in sessions fast and are excited to bring you an International Update on the State of the Market.  book your tickets IAB Australia has released Crime Pays, a report providing context on the opportunity for advertisers who can be reluctant to invest alongside True Crime podcast content despite their huge popularity. The Report includes results from a global-first neuroscience research study conducted by Neuro-Insight measuring engagement and memorability of True Crime and Entertainment podcast content and advertising. download the report This pack of industry slides with the latest Ipsos iris data, highlights trends in Australians usage of various digital content and service categories with significant audience movements over Summer 23/24 and the new year including Sport, Travel, Homes, Retail and Energy Suppliers. Available for IAB Australia members only. download the charts The IAB is inviting agencies and marketers to complete a short survey on their experiences and plans in relation to digital out-of-home advertising. Respondents can go in the running to WIN a $500 EFTPOS voucher. complete the survey Ready to become an industry leader? Yahoo Academy applications are now open! This fantastic talent building program sees 30 rising stars selected to attend the two day program, jam packed with opportunities to build your personal brand and accelerate your career. Expect intimate masterclasses, industry experts, valuable networking opportunities and a group pitch-off competition that could see you win a trip to Cannes in Cairns in June! nominate now Performance Media Manager News Corp (Sydney) Account Partner REA Group (Sydney) Campaign Executive Seven West Media (Sydney) Operations Executive Cartology (Sydney) Programmatic Optimisation Analyst DoubleVerify (Sydney) Account Manager MiQ (Sydney) Publisher Solutions Manager Nexxen (Sydney) Country Lead Nextdoor (Sydney) Senior Account Director Saatchi & Saatchi (Sydney) Senior Media Officer Transport for NSW (Sydney) Head of Gaming & Esports Red Bull (Sydney) Brand Manager Carsales (Melbourne) Senior Product Manager REA Group (Melbourne) Media Account Manager Starcom (Melbourne) Director of Accounts The Trade Desk (Melbourne) Client Director EssenceMediacom (Melbourne) Operations Director dentsu (Melbourne) Digital Manager TBWA (Melbourne) Campaign Implementation Manager SCA (Brisbane) Marketing Coordinator Wounded Heroes Australia (Brisbane) Digital Sales Executive The Seven Network (Gold Coast) Account Partner REA Group (Perth) Account Coordinator SCA (Perth) IAB Australia is the peak trade association for online advertising in Australia. 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