Experimentation White Paper | True Crime Podcast | Gaming Consumption | More Powering DOOH Speakers | New Members | Jobs

Dear IAB Community, The Ad Effectiveness Council continues to release incredibly informative work to help the industry understand measurement techniques that will not be significantly impacted by a reduction in signals and identifiers. The fifth module of its Marketing Measurement Innovation Series, 'Ad Effectiveness Through Continuous Experiments' seeks to increase understanding across the industry on how controlled experiments allow marketers to adopt best-practice scientific methods, adding confidence and precision to marketing investment decisions. If you missed our Sydney Audio Summit, we have just released a podcast (fittingly!) from our crime sessions. The podcast features the crime pays research with Peter Pynta from Neuro-Insight and true crime podcast panel with leading journalists from NewsCast, The Australian, Nine and One Minute Remaining with an incredibly interesting discussion on the role, responsibilities and challenges for media organisations developing this type of content. We are back releasing IAB Australia Podcasts regularly on all the hot industry topics, I find industry podcasts one of the most efficient ways of keeping up to date so make sure to subscribe through your favourite podcast service. Audiences going to gaming sites and apps are up 10% year on year with over 15 million Australians visiting one in January. Did you know there were still 1.2 million people using the Pokemon Go app in January? Well, we have the latest consumer trends based on data from the industry digital audience measurement ratings service Ipsos iris in our Online Games Nickable Charts deck for IAB members. It is only three weeks till our programmatic DOOH conference in collaboration with the OMA. With speakers from Avenue C, EssenceMediacom, Go2ooh, Group M, Hearts & Science, Initiative, JCDecaux, Kinesso, Mad Mex, oOh!, PHD, Publicis, QMS, Scope 3, VIOOH, Vistar, Yahoo and a few more to be announced don't miss out on registering for Powering DOOH. Don't forget the CY23 detailed Online Advertising Expenditure Report was released recently with adspend data for the local digital media market. The report and data set are available for members to download. A big warm welcome to our newest members, Uber Australia and Scout Frontier, we look forward to having you as part of the IAB community. More resources and a great array of job openings below. 'Til next week Gai Our Powering DOOH Event is coming April 4th and will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia. book your tickets This module explores how continuously conducted controlled experiments represent the most effective way to validate existing marketing activities and fill gaps in knowledge to drive advertising effectiveness. read more In this special edition podcast from the most recent Audio Summit event, we hear from our two crime sessions: the crime pays research on consumer engagement and response to advertising within true crime podcasts as well as the panel discussion with leading true crime journalists. listen here This pack of industry slides with the latest Ipsos iris data, highlights Australians usage of online games websites and apps across Smartphone, PC, laptop and tablet devices during January 2024 and throughout 2023. Available for IAB Australia members only. download the charts Get qualified at Cannes in Cairns! UnLtd is partnering with Cannes in Cairns to give the delegates the opportunity to upskill in Mental Health First Aid. You could come away with the skills to spot the signs of mental ill health and feel confident in how to have conversations around this topic with friends and colleagues. find out more Account Manager Seven West Media (Sydney) Digital Manager PHD (Sydney) Digital Ad Tech Exec SCA (Sydney) Digital Director Zenith (Sydney) Client Strategy Manager News Corp (Sydney) Digital Executive Publicis Groupe (Sydney) Campaign Delivery Exec Cartology (Sydney) Sales Director RTB House (Sydney) Campaign Executive oOh! (Sydney) Agency Solutions Manager Meta (Sydney) Marketing Manager REA Group (Melbourne) Programmatic Director dentsu (Melbourne) Client Strategy Director News Corp (Melbourne) Account Manager oOh! (Melbourne) Digital Senior Sales Exec Nine (Melbourne) Marketing Ops Lead Vision Australia (Melbourne) Account Manager Dentsu Creative (Melbourne) Operations Executive Paramount (Brisbane) Scholarships Manager QUT (Brisbane) Junior Analyst Seven West Media (Perth) Scheduling Coordinator Nine (Darwin) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2024 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe