Dear IAB Community,
Next week is a busy week focused on tech for IAB Australia with IAB Tech Lab CEO Tony Katsur in town. Our agentic session is booked out but we still have a few spots for members in the Publisher Forum (media owner only) and the CTV, Video & Ad Tech session.
For those interested in finding out more about agent-to-agent trading, you will save yourself a lot of time and resources by keeping across our local agentic pilot. Our Tech Lead, Jonas Jaanimagi, has just published an incredibly useful update and lesson based on the pilot work to date. Thanks to our members that are leant into this important initiative.
As of 10 December, there are new privacy policy requirements for automated decisions. If you use a computer program to make decisions about people using their personal information, or to substantially and directly inform those decisions, and those decisions could significantly affect someone’s rights or interests, your privacy policy will need to say more about it. Members can find out more in our ADM Policy Briefing.
US creator media budgets have grown from US$13.9b in 2021 to an expected US$44b this year, but the way creator work is measured, contracted and paid has not changed at the same pace. New IAB US research, The Creator Economy’s Next Chapter, surveyed leaders across brands, agencies, platforms, talent managers and measurement providers. Measurement was named as the main concern and a common definition of a “view” across platforms the most requested standard. The report identifies 7 areas where industry standards would help.
Our first event for 2027 will be our Discovery: AI & Search Summit back by popular demand after its debut this year. Registrations and sponsorship opportunities are open.
We are delighted that our new member Accenture Song has stepped into joining our Executive Technology Council and will be getting involved in a range of our workstreams.
More resources and a range of job openings below.
‘Til next week
Gai
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