Dear IAB Community,
The digital advertising industry is quickly snapping up the last tables and seats for the most anticipated long Friday media lunch to celebrate IAB Australia’s 21st birthday. We have a range of special guest presenters on the day reflecting on the evolution of the industry and exploring what is to come.
Our new cross market IAB collaborative resource Data Clean Rooms in Commerce is a practical framework to help retailers, brands, agencies, publishers and technology partners decide when a data clean room is the right tool for the job.
Our AI Working Group held their first practical event last week hosted at Google – getting their hands dirty, building, learning and sharing. More of these events will be run in 2027 – chat to the IAB team or your favourite AI Working Group member to find out more. The AI Enthusiasts Event Photo Gallery is now available.
For those still trying to get their heads around the proposed privacy reforms, a reminder that IAB Australia members can access a Privacy Reform Tranche 2 – What You Need to Know overview.
There is a lot of talk in market about the development of agentic advertising for trading, our Tech Lead Jonas Jaanimagi has written an outline of what it is, standards that are being developed and information on a pilot that the IAB is running locally with a range of organisations.
Want to know the latest in consumer travel and transport digital media consumption trends? Members can download our latest Transport and Travel Nickable Charts.
Looking forward to seeing our Brisbane, Perth and Adelaide advertising communities next week. Tickets still available for each event.
IAB members are eligible for a discount to the humAIn event next week, use the code humAIn26IAB at the checkout.
More resources, a new research report from IAS and a range of great job opportunities below.
‘Til next week
Gai
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