Dear IAB Community,
MeasureUp is less than 3 weeks away, so grab your tickets quickly. The event covers clarity and consistency in modern measurement, incrementality and proving sales impact beyond attribution, cross-media effectiveness, the attention gap in Australian advertising, and what drives real impact in creator marketing, with IAB US CEO David Cohen joining the discussion on US measurement and effectiveness market developments. Delegates registered for the event can apply for limited spots at a Chatham House rules breakfast session titled Getting MMM-Ready: Aligning Sell-Side and Buy-Side on Clean, Structured Data with Analytic Partners, Kantar and Prophet.
We have been overwhelmed by the positive feedback to our Discovery: AI & Search Summit a couple of weeks back. It will definitely be on the event roster again in 2027. Resources and recordings from the day are now all available on the event page. Thanks to Microsoft for supporting this new event. IAB US has just released a new resource on Measuring Visibility which will be reviewed by our local Future of Search Working Group.
Programmatic DOOH is the focus for both IAB Australia and the OMA next week with our Sydney and Melbourne Powering DOOH events taking place. It is the last chance to register for the events that will cover new programmatic DOOH research, automation and pDOOH, real-world ROI case studies, MMM's influence on DOOH investment, and where DOOH investment is heading next.
Many in-store screen networks are still planned and measured like traditional media, even though the data and tech exist to make them responsive to who's in front of them. That's the argument in "Unlocking the value of in-store screens," a new piece by Jonathan Case, member of the Retail Media Council in our Retail Media Perspective series.
More resources and a range of great job opportunities below.
‘Til next week,
Gai
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