Dear IAB Community,
The IAB US Digital Video Ad Spend & Strategy Report just released finds US digital video ad spend is on track to surpass US$80B in 2026, growing 11% YoY and outpacing the broader ad market. Social video has overtaken CTV in volume and is set to extend its lead, while CTV's growth holds steady on the back of live events and premium content. Read the full report for where the ad dollars are heading next.
Locally, in the latest IAB Australia podcast we discuss the latest trends and research on CTV co-viewing. Find out how it differs by genre, time of day and what it means for marketers in terms of measurement and opportunity from Katie Finney (Southern Cross Media) and Luke Smith (PubMatic).
Less than two weeks till the Discovery: AI and Search Summit – we will be covering the latest trends in consumer discovery behaviour and what brands need to do to stay visible. Two free tickets for IAB member organisations.
Do you work for a brand or agency that buys or is looking to buy DOOH inventory programmatically? Make sure you fill in the PDOOH State of the Nation Survey, results will be released at the Powering DOOH events in August.
In the latest Seat at the Table article, ad tech superstar Janette Higginson has written a brilliant piece about what it means to be an introverted leader. Janette shares how energy management, authenticity, and self-awareness have shaped her leadership style, why quiet, thoughtful leadership is a commercial advantage, and how she protects her energy to lead consistently, without needing to become someone she's not.
More resources and a range of job opportunities below.
‘Til next week
Gai
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