Dear IAB Community,
As flagged in last week's newsletter, the OAIC handed down determinations against Medmate and Monash IVF over their use of tracking pixels, and we've now put together a member only practical guide to what these decisions mean for digital advertising. The rulings found that pixel data can count as personal information even without identifying someone by name, and that compliance responsibility sits with the website operator, not the pixel provider or agency managing the campaign.
IAB Australia is running a Therapeutic Goods Advertising 101 session - can you say it, post it or promote it? Join us for a practical overview of the rules that matter and the mistakes to avoid when advertising therapeutic goods, featuring insights from Michael Shum, Director, Regulatory Compliance Branch at the Department of Health.
We have developed an explainer on updates to the Global Media Sustainability Framework (GMSF) and IAB Europe's carbon.json proposal, relevant if your organisation measures campaign emissions. GMSF v1.3 changes how overhead, AI emissions and electricity are treated, while carbon.json addresses known limitations of using ads.txt as a carbon proxy.
Next week’s Commerce and Retail Media Summits are filling up quickly with Melbourne spots almost gone. Register quickly if you want to attend.
Ahead of our Discovery Summit in late July, make sure you check out our Future of Search Working Group’s Agentic AI: What Does it Mean for Search Marketers.
A warm welcome to our newest members Billups, Perth Zoo and Salesforce.
More resources and some fantastic job opportunities below.
‘Til next week
Gai
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