Dear IAB Community,
The OAIC this week published two determinations finding that health providers Monash IVF and Medmate breached the Privacy Act through their use of third-party tracking pixels. The findings have implications beyond health providers, confirming that website operators are responsible for pixel-collected data and that browsing data can constitute personal information even where no name is known. You can read our brief statement on the pixel related determinations and members will have access to a more detailed update next week.
IAB Tech Lab's latest edition of There's a Spec for That outlines progress on AAMP, the initiative building technical standards for AI agents to buy and sell advertising autonomously. With developer tools released and real industry adoption underway, the aim is a shared, open foundation that avoids fragmentation. IAB Australia is actively supporting local adoption through 2026. Read the full update on building for an agentic future.
In the latest IAB Australia Podcast we speak with Daisy Smith from Acast and Nik Small from Magnite about the latest investment and tech trends in digital audio and podcasting with a focus on the growth of programmatic buying.
The final speakers have been announced for the upcoming Commerce and Retail Media Summits with speakers from Metcash, Galderma, Asahi and ZIWI added to the ridiculously impressive line-up. For our new Discovery: AI and Search Summit on 29th July speakers from Google, Microsoft, Reddit, WPP Media, Spark Foundry have been announced with more to be announced shortly. Member organisations receive two free tickets for each of these events.
Ad Net Zero, of which IAB Australia is a founding partner, has released its biggest sustainability update to date including the third edition of the Global Media Sustainability Framework (GMSF), now covering emissions measurement across 95% of global media spend, and Every Brief Counts, a free creative toolkit to help teams feature more sustainable behaviours in advertising. Kantar evidence shows these ads deliver stronger short and long-term effectiveness.
More resources and industry job openings below.
’Til next week,
Gai
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