Dear IAB Community,
One key benefit of being an IAB Australia member is free tickets to a wide range of events to keep your skills up to date, gather market intelligence and connect with colleagues and clients. We have some essential ones coming up, next week’s Data and Privacy Summit bringing together excellent speakers from legal, technical and commercial roles. Understanding responsible and effective use of data is crucial for all working in digital advertising and marketing.
We kick off our July events with our Commerce and Retail Media Summits covering everything from new State of the Nation research and the latest consumer commerce trends to ecosystem maturity, retailer experiences, content-to-commerce discoverability, and how brands are measuring retail media. Speakers from Coles 360, Epsilon, Endeavour, Amazon, Mars, Criteo, Terry White Chemmart, Wesfarmers, Uber Advertising, Coca-Cola, Mars United Commerce, Medium Rate, Vudoo, Medium Rare and Australian Venue Co. with a few more to be named!
Key videos from the Video Summit are now available for viewing including brilliant presentations and discussions on the creator economy, marketers use of video advertising, state of the nation research and a brilliant panel with agencies, tech and media owners.
Our Digital Advertising and Ad Tech Talent Review released last week identified that employers are investing in AI upskilling, mid-level leadership and commercial training. The gap they keep coming back to is not technical capability but the ability to think strategically, work consultatively and tell stories with data. People standing out right now bring commercial judgement, operate across disciplines and adapt quickly.
More resources and a range of job opportunities below.
‘Til next week,
Gai
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