Dear IAB Community,
The local digital advertising market reached $4.9 billion in Q1 2026, its strongest ever March quarter, representing 15.3% year-on-year growth and coming within 1% of the record December 2025 quarter. The traditional seasonal Q1 pullback has effectively disappeared. Growth was led by video, driven particularly by social video, while search retained its position as the largest segment. Growth is also coming from a broader advertiser base, with SMEs, commerce-led businesses and international entrants all contributing alongside large brand advertisers. More information in the media release and the Internet Advertising Revenue Report is now available for members.
How companies manage bots and crawlers has become a critical business decision, with non-human traffic dominating much of the open web and AI systems raising the stakes further. IAB Tech Lab has released new Bot and Crawler Management Guidance to help content owners protect their IP and build value-driving partnerships with AI systems, open for comment until 25 June. Our local Councils will review and provide feedback on behalf of the Australian market.
Cost-of-living pressures are reshaping how Australians shop and seek value online, with supermarket, loyalty and cashback platforms all recording strong audience growth in April 2026. The latest Seeking Value Online nickable charts, produced with Ipsos iris data, are available for members now.
MeasureUp content submissions close tomorrow – tips for success include showcasing new data, having brands involved and being creative in your delivery method. Competition is fierce this year. Australia's most important event for ad effectiveness and media measurement is not one to miss – MeasureUp early bird tickets close 30 June.
More resources and a range of job openings below.
'Til next week,
Gai
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