Dear IAB Community,
Investment in the Australian digital advertising market grew 10.6% in FY25 compared to FY24, reaching $17.2 billion. The FY25 and June Quarter Internet Advertising Revenue Report was released today, providing detailed insights into the local market. Search continues to hold the largest share at 44%, while video remains the strongest growth driver, now accounting for 29% of all spend. Members can access the full report and data file.
Yesterday, digital and out-of-home specialists gathered for the third Sydney Powering DOOH event, featuring a line-up of local and international speakers. Photo galleries from both the Sydney and Melbourne events are now available. A big thank you to Broadsign, Perion, and Vistar Media for their generous support.
We're now just two weeks away from MeasureUp - Australia's leading measurement and ad effectiveness conference. This year's program features speakers from TPG, Keystart, PHD, Superloop, WPP Media, Scope3, Google, Choreograph, Nine, NOVA, Samsung Ads, Circana, Coles360, Ipsos, Lion, Zenith, Flywheel, Pepsi, Criteo, Kantar, TikTok, Tinder, Eftsure, LinkedIn, Unilever, The Trade Desk, and more. MeasureUp sets the benchmark for advertising measurement every year - don't miss it. IAB members receive a substantial discount.
Meanwhile, Australians are showing renewed confidence in the property market. According to the latest Ipsos iris ratings, nearly 14 million Australians used a home and property website or app in July equal to 63% of those aged over 14 spending an average of 44 minutes researching both residential and commercial property.
Finally, don't forget to explore our new AI advertising resource guide, developed by the IAB AI Working Group.
More resources and plenty of interesting job opportunities are also available on our site.
'Til next week,
Gai
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