10/16/2025

Tech Standards to Improve Performance | New Brisbane Speakers Announced | Audience Measurement Updates | Affiliate Marketing Podcast | Jobs

Dear IAB Community,

Understanding digital advertising technology standards can feel overly technical, but the financial and commercial impact is very real. Our latest explainer demystifies the IAB Tech Lab transparency standards showing how they work together to reduce waste, improve accountability, and drive stronger business outcomes. It also outlines the draft MRC Auction Transparency Standards, bringing the same clarity to closed-loop platform environments. A small investment in understanding these details can deliver big gains in efficiency and trust across your programmatic activity.

Joining an already stellar line-up for our Brisbane Market Update, we're delighted to have Taylor Murray, Head of Digital Transformation at Amart, in conversation with Alison Costello, Managing Director at OMD. Most tickets have already been snapped up, so register quickly if you're in Brisbane or want to connect with the market there.

The IAB continues to ensure the local market has robust, inclusive, and independent audience measurement ratings via Ipsos iris—the industry currency for digital audiences across 10,000+ websites and 2,200+ apps. With integrations from OzTAM for BVOD and Google for YouTube, Ipsos iris now delivers the most complete view of Australians' digital behaviour across Connected TV, smartphone, computer, and tablet. Plans for 2026 include weekly reporting and a transition from age 14+ to 18+ measurement. More details are on our site.

In the latest IAB Australia Podcast, I chat with Jade McDade (Skimlinks) and Jodine Wolman (Sortd) about driving growth through affiliate marketing, entrepreneurship, wish lists, and evolving shopping habits—a perfect commute listen.

More resources and some great job openings below.

'Til next week,

Gai

We have written an update on programmatic transparency standards, with a reminder of how they work together to provide buyers complete visibility into the supply chain. We've also reviewed the recently released draft MRC Digital Advertising Auction Transparency Standards and provided some detailed recommendations for both buyers and sellers.

On the latest IAB Australia podcast, Jodine Holli Wolman co-founder of Sortd, and Jade McDade Director, JAPAC of Skimlinks, chat with Gai Le Roy about entrepreneurship, growth, and how everyday frustrations can inspire big ideas.

listen now

Brisbane, we are just weeks away from the bringing the IAB to you. Alison Costello, OMD and Taylor Murray, Amart will share their thoughts on driving efficiency and effectiveness. Don't miss out.

secure your seat

Bench Media's latest whitepaper reveals 75% of Australians use generative AI to guide purchases. AI shapes how we buy—and how much we trust brands. For marketers, understanding these feelings is key to building loyalty.

download the paper

Planning Director
Zenith Media Australia

Head of Campaigns
Metcash

Senior Digital Director

Carat

Senior Client Director

iProspect

Ad Tech Manager

News Corp Australia

Client Solutions Manager

SambaTV

Agency Partnership Manager – Global Business Solutions – AUNZ
TikTok

Digital Pricing & Inventory Lead

Are Media

Performance Media Manager
REA Group

Planning and Trading Manager
Publicis Group ANZ

Senior Digital Executive

Dentsu QLD

Senior Measurement Partner – Australia
Netflix

Performance Manager

Kinesso

IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia

10/09/2025

MeasureUp WrapUp & Content | Brisbane Market Update | Evolving Search Journeys | New IAB Members | Jobs

Dear IAB Community,

If you missed Australia's only media measurement and ad effectiveness conference, MeasureUp, selected presentations, videos and key takeaways are now available — an invaluable resource of the latest measurement approaches, case studies, and industry insights. Our MMM Landscape Report is also essential reading on this topic.

In light of this week's update from Google on AI Mode, the IAB Australia Future of Search Working Group's Evolving Search Journeys 2025 paper provides timely context on how AI-powered discovery tools are reshaping the path to purchase. While these innovations create new opportunities for brands, they also bring growing challenges for publishers as traditional traffic and attribution models evolve. The paper outlines how marketers can adapt through Generative Engine Optimisation (GEO), fit-for-channel strategies, and data-driven content planning to remain visible and valuable in an AI-driven landscape.

In less than three weeks, we'll be in sunny Brisbane for our Market Update, joined by leaders from Zenith, Youi, Audience Group, News Australia, Nine, TerryWhite Chemmart, Epsilon, and more. Registrations remain open — IAB member organisations receive two free tickets, and marketers and agencies can attend at no cost.

We're also delighted to welcome Netflix, Pfizer Australia, and Wesfarmers' One Media among 16 new members joining IAB Australia recently, supporting sustainable and diverse growth in digital advertising. Other new members include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, AudioStack, and LinkedIn.

More resources below as well as industry job opportunities.

'Til next week,

Gai

Don't miss your chance to hear from local industry experts on their take on the local market. This session and much more are coming up at the Brisbane Market Update.

secure your seats