Dear IAB Community,
Yesterday we released our annual Digital Advertising and Ad Tech Talent Review, highlighting how the industry is evolving talent strategies amid cost pressures and increasing AI integration. As companies balance efficiency with capability growth, workforce planning is becoming more structured and focused. Encouragingly, many are upskilling in AI, data privacy, and leadership to support teams through ongoing structural and technological change. The full report is available to IAB Australia members.
Our Retail Media Council has published The Role of Agencies in Retail Media, a practical resource covering agency structures, operating models, capability building and more. It addresses key development areas highlighted in last week's Retail Media State of the Nation report.
Don't forget to register for our Data & Privacy Summit, now less than two weeks away. The event will explore operational excellence and responsible data practices with insights from leading organisations.
We're thrilled to welcome Sarah Kruger as our new Director of Policy and Regulatory Affairs. Sarah will be reaching out to members to connect on key policy and regulatory priorities.
Also now live, the 2025 Attitudes to Programmatic OOH Survey for marketers and agencies.
If you currently, or plan to, buy DOOH programmatically, it takes under 10 minutes to contribute. Results will be shared at our Powering DOOH events in Sydney and Melbourne in August.
More resources and some great industry job openings below.
'Til next week,
Gai
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