Dear IAB Community,
Our Future of Search Working Group is tackling some of the biggest questions in our industry in relation to the changing and expanding discovery process. Their latest work, Social Search: The Discovery Revolution, provides context and guidance on the growth of consumers using social media to search and discover brands and information.
The final ACCC Digital Platform Services Inquiry was released this week and it is a whopping 408 page read. We have created a short overview and next steps for IAB members.
Agencies and brands this is your last chance to sign up for a free sonic branding workshop with audio creative legend Ralph van Dijk from Eardrum. If you've nailed your visual identity, now's the time to think about how your brand sounds.
Spare EOFY coins behind the couch? Early bird ticket prices end for MeasureUp on Monday. We're currently reviewing a great batch of content submissions and will announce speakers soon. As always, it's the must-attend event for anyone serious about measurement and ad effectiveness.
Tickets are flying off the shelf for our Commerce & Retail Media Summits, today we have released more information on our content and a range of new speakers. Grab your tickets now and get to the checkout.
IAB US has just released a handy guide on Measuring Audio in Media Mix Models. Our local Ad Effectiveness Council are close to finalising a local MMM landscape study – we have lots of agencies and brands eagerly awaiting this piece of work.
As always, scroll on for fresh resources and new job openings across the industry.
'Til next week
Gai
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