Dear IAB Community,
As the affiliate and partnership marketing industry continues to evolve, we will see increased scrutiny and measurement of the effectiveness of these growing investments. It's essential that we, as an industry, continue to develop best practices and recommended guidelines to foster trust and transparency.
We have just released the Affiliate and Partnership Marketing Industry Review, offering the latest insights based on data from advertisers, agencies, networks, and publishers.
Our goal is to make the IAB Australia podcast a valuable, informative, and engaging resource for the industry. If you're looking for an easy way to stay up to date on industry issues, be sure to subscribe to the podcast on your favorite platform. In the latest episode, we speak with Roger Lee from Brand Collective Group and Adam Furness from Impact.com about evolving measurement techniques in the affiliate industry.
Since 2019, nearly 500 mentees have been paired with senior industry leaders as part of the IAB Australia Mentorship Program. We're always eager to hear from mentees and mentors who have embraced the program and made the most of their six months together. James Perry from WooliesX and Joshua Tanner from Domain have shared their reflections on the mentor-mentee experience, offering valuable insights for those currently in the program or considering applying for the next wave.
As part of IAB membership, members receive access to a fresh set of nickable charts each month, featuring industry data on digital media behavior trends. The latest releases cover finance, insurance, health, property, travel, and social networking. Let us know which sectors you'd like to see featured in upcoming charts.
Don't forget to register for upcoming IAB events including the Video Summit, Ad Tech & Ops Summit, Data & Privacy Summit and MeasureUp. We also have member discounts for a range of events that we are supporting including Future of TV, humAIn, Cairns Crocodiles and Remade. Let us know if you have a discounted opportunity you would like showcased to the IAB Australia member base.
More resources and loads of fabulous job openings below.
'Til next week Gai
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