Video Ad Matrix | Brand Safety Guidance | IAB Priorities Podcast | Events | Search Marketing | Market Outlook | Jobs

Dear IAB Community, Our Video Council has just published an incredibly useful video ad format matrix showcasing the various environments available for different video formats from 42 different media owners and platforms. The matrix can be used for information and inspiration for agencies and advertisers when reviewing the range of options available for their video assets. Brand safety and ensuring that ads appear within content that is suitable for a brand have been major discussion points in the market this week. Our Head of Tech Jonas Jaanimagi has just published detailed guidance on approaches and management for brand safety and suitability for IAB members. A must-read for those looking to minimise risk and ensure their brand appears in suitable environments. The IAB podcast is back, and our first episode provides an overview of IAB Australia priorities and key initiatives for the year. A quick and (hopefully) painless way to get up to speed on our 2025 plans! The IAB team can't wait to reconnect with the IAB community at our first three events for the year – make sure you nab your tickets for the Sydney Audio Summit, Melbourne Audio Summit and our new Perth Market Update. Thanks to our partners Acast, ARN, JCDecaux and News Corp for supporting these events. There has been a great market response to both our How Search Engine Advertising Auctions Work guide as well as a new interactive tool to look at optimising SEM activity. Thanks to our Future of Search Working Group for continuing to develop resources in relation to the search market, which represents 44% of the total paid digital ad market. Our 2024 Internet Advertising Revenue Report will be released on February 24 for IAB members. In the meantime, insights on the US and Australian digital ad markets have been published in AdNews. More resources below including updates from Bench, Yahoo and Meta as well as a raft of new job opportunities. 'Til next week Gai IAB Australia's Video Council has today launched a video ad format matrix designed to help buyers and planners more easily understand which environments specific video assets can run. download the guide In this weeks episode, the IAB team discuss the most important topics and initiatives for 2025. Dont miss it! have a listen Podcasters, brands and the creator economy, you don't want to miss this session at the Sydney Audio Summit! secure your seat This week we take a look at some of the core considerations for brand safety & suitability and strive to provide some basic guidance to both buyers and sellers in terms of the options available and the key considerations in managing media environments, adjacency & quality. read more Bench recently released a marketers guide to making the most of artificial intelligence. AI is here, it is now. Find out how the changes affect you. read more Yahoo Academy is back for 2025! Don't miss this chance to learn, grow, and make your mark as an emerging leader. Nominate yourself or a media & marketing pro. Nominations close 28 February. submit your nomination Join Meta's virtual connect on February 25 for the community of advertisers and businesses leveraging open-source measurement tools such as Robyn (Market Mix Modelling) and LTVision (customer lifetime value modelling).  register now Group Investment Director Mindshare (Sydney) Senior Analyst News Corp (Sydney) Associate Account Director The Trade Desk (Sydney) Account Exec Southern Cross Austereo (Sydney) Client Solutions Manager Samsung Ads (Sydney) Performance Director WPP OpenDoor (Sydney) Solutions Consulting Director Adobe (Sydney) Technical Account Manager Integral Ad Science (Sydney) Performance Marketing Manager Cashrewards (Sydney) Lifecycle Marketing Specialist REA Group (Melbourne) Account Director ARN (Melbourne) Content & Partnerships Director OMD (Melbourne) Sales Manager MiQ (Melbourne) Programmatic Executive iProspect (Melbourne) Senior Sales Manager Nexxen (Melbourne) Digital Analytics Specialist Monks (Melbourne) Campaign Automation Specialist Suncorp (Brisbane) Account Partner REA Group (Brisbane) Sales Implementation Exec NOVA Entertainment (Perth) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2025 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe