Board Update | Audio Summit | True Crime Podcast | Psychosocial Safety Code of Conduct | Ageism in the Ad Industry | Jobs

Dear IAB Community, The first IAB Australia board meeting of the year was a busy one, reviewing the market and IAB initiatives that can help support, develop and showcase digital advertising in Australia. Congratulations to Suzie Cardwell from Nine and Sarah Myers from REA for being elected chair and deputy respectively who will work along with the rest of the board directors on behalf of IAB members and the industry. The first IAB Australia events for 2025 kick off over the next two weeks with our Sydney and Melbourne Audio Summits. Whether you're investing in streaming audio or podcast advertising, looking to understand the digital media mix and marketer expectations, or hoping to connect with the digital ad industry, be sure to grab your tickets. At last year's Audio Summit, we released Crime Pays—a research study with Neuro-Insight on how audiences engage with true crime podcast content. These insights have been widely used in the market, and this week, Mi3 published an article on how Explore Worldwide, in collaboration with Eardrum and Earmax, invested in true crime podcasts and achieved outstanding campaign success. Key media, marketing, and advertising industry bodies have joined forces to launch the Psychosocial Safety Code of Conduct, a crucial new framework designed to create safer, healthier work environments across the advertising supply chain. This landmark initiative represents a united commitment to setting a new standard for workplace well-being while ensuring compliance with evolving Workplace Health and Safety (WHS) obligations related to psychosocial risks. A webinar will be held on March 12 to explain this important new code. The latest Seat at the Table article from The Women in Programmatic Network features three female ad tech leaders over 40, exploring their under-representation in the industry and the discrimination older professionals can face. More resources including updates from Zitcha and SBS below as well as a raft of great job openings. 'Til next week Gai This week the IAB Australia welcomed our new Chair of the Board Suzie Cardwell - Nine and Deputy Chair Sarah Myers - REA Group. In addition we welcomed three new Directors, Davor Vilusic - carsales, Heather McGovern - Domain, Dean La Rosa - News Corp.  Congratulations to each of you on your appointment.  We are just one week out from the Sydney Audio summit. Join us Wednesday February 26 in Surry Hills for our first event of the year. Networking, coffee and some tunes as audio should have - don't miss out. secure your seat In our first seat at the table for 2025, we look at age diversity in the media industry. Amelia Ward, Tracey Pribadi and Laura Mason discuss their careers, the impact of ageism, and why visibility of seasoned professionals is critical for the future of our industry. read more The agenda is taking shape and the countdown is on! The IAB are coming to Perth - seats are selling fast, if you haven't already, book today! secure your seat This week we take a look at some of the core considerations for brand safety & suitability and strive to provide some basic guidance to both buyers and sellers in terms of the options available and the key considerations in managing media environments, adjacency & quality. read more An industry briefing on Psychosocial Safety for leadership teams is taking place March 12.  This free webinar will be focused on 'What is Psychosocial Safety, Leaders Obligations, and Available Resources & Support for Industry Leaders'. register now SBS has opened applications for SBS Media's Sustainability Challenge aimed at encouraging brands to normalise sustainable behaviour and highlighting better environmental practices for Australian consumers. find out more Zitcha are bringing the first Retail Media Unpacked for 2025 - same great format, fresh new energy! register now Strategic Relationship Manager Suncorp (Sydney) ANZ Agency Lead Spotify (Sydney) Product Manager Gumtree Group (Sydney) Group Client Partner Spark Foundry (Sydney) Sales Executive Seven West Media (Sydney) Platforms Account Manage Magnite (Sydney) Business Director PHD (Sydney) Account Manager Cartology (Sydney) Sales Executive Nine (Sydney) Senior Product Manage carsales (Melbourne) Account Exec OMD Australia (Melbourne) AI & Data Architect REA Group (Melbourne) EA & Team Assistant News Corp (Melbourne) Marketplace Executive GroupM (Melbourne) Programmatic Account Manager Seven (Melbourne) Digital Analytics Specialist Monks (Melbourne) Marketplace Director EssenceMediacom (Brisbane) Account Manager Realestate.com.au (Perth) IAB Australia is the peak trade association for online advertising in Australia. As one of over 45 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. © 2025 IAB Australia Pty Limited. All rights reserved. Privacy Policy   |   Contact Us   |  Unsubscribe   |  Subscribe