Dear IAB Community,
Applications are open for the next intake for the IAB Australia Mentorship Program. This is one of our most important and favourite initiatives that has supported 450 people since 2019. Places in the program are limited and highly sought after with applications closing on 15th January 2025. So, if you are or know someone in the industry with less than 10 years' experience and would like to be matched with a senior industry leader for 6 months to provide support and a perspective outside of your organisation, check out the program details.
Want to understand what travel and events information Australians are looking at online? The latest IAB member nickable charts release provides the latest data on top travel brands, seasonal trend information and the demographic make up for different content types within the travel and events category. These charts are specifically designed to be pilfered and used in your presentations.
Ipsos have just released a detailed report on retail online visitation behaviour based on data from the IAB endorsed digital ratings service Ipsos iris. As well as overall trend and audience composition the report highlights product categories that are experiencing high growth such as flower deliveries, outdoor and leisure goods as well as anything pet related.
Aged 30 or under and ready to make history in Cannes? Advertising Council Australia (ACA), the national representative of Cannes Lions, has launched the 2025 Young Lions Australia Competition—the ultimate challenge for Australia's next wave of creative trailblazers. IAB Australia is thrilled to be supporting the ACA along with the AANA and MFA to unite behind 2025's Young Lions, appointing five Jury Chairs, all leaders in their field, to oversee the competition briefs and judging.
The IAB Australia Video Council has gathered insights from industry experts regarding video advertising trends for 2024 and beyond. Key contributors include Audrey Michelin from OpenX, Chris Mottershead from IAS, Zoe Kostos from Paramount AUNZ, and Sebastian Collins from GroupM.
The last B&T From the Bureau column for the year provides some 2025 predictions with a lighthearted twist, imagining an industry where the current themes are turned up to 11. In lieu of the industry pantomime this might provide a wry smile or two. More resources and range of fantastic job opportunities below.
'Til next week
Gai | | |
| |  | | | We are very excited to share applications for the mentor program February 2025 are now open! | | | apply today! | | | |  | | | In this Q&A, we hear from leading industry experts who are members of the IAB Australia Video Council, sharing their insights on video advertising in 2024 and their predictions for 2025. | | | read more | | |
 | Start 2025 with IAB Australia! Our Audio Summits in Sydney and Melbourne are locked in, secure your tickets today. | reserve your seat | |  | The IAB invite agencies and marketers to share their experiences in relation to buying digital audio advertising to help us prioritise industry activities. | take the survey | | |
| | | | | |  | | | This pack of industry slides with the latest Ipsos iris data, highlights some of the trends in Australians usage of online travel and events content and services, including ranking of top 10 online travel brands. The pack is made for pilfering and perfect for sales and pitch decks. | | | download the slides | | | |  | | | In lieu of an industry pantomime, our very own Gai Le Roy, has penned a slightly more jovial and most definitely tongue-in-cheek edition of B&T's From the Bureau this month. | | | read more | | | |  | | | The Young Lions Competition is the ultimate challenge for emerging talent across the communications industry, the IAB are proud supporter of the Digital Competition in 2025! | | | find out more | | | | | |  | | | Ipsos iris Retail Category Report 2024 provides a deep dive into the trends, behaviours and profiles of Australians using digital retail sites and apps across multiple sub-categories including supermarkets, fashion, discount and loyalty and rewards. Find the latest data on how cost of living pressures are driving increased usage of discount retail brands, how engagement with retail apps has lifted, the growth of interest in lower cost luxuries and more. | | | read the report | | | | |
No comments:
Post a Comment