Dear IAB Community,
The 2024 edition of IAB Australia's Identifiers Explainer Guide has just been released and it is a whopper. It includes everything you need to know about different types of identifiers, how they are used in market as well as a summary of the key identity solutions in the Australian market. Thanks to the Data Council for creating this important piece of work for IAB Australia members. Any employees of a member organisation can sign in and access this resource.
Audience for the online sports category hit a new peak in Ipsos iris August digital ratings, as Australians flocked to both Olympics and Paralympics coverage. The sports category grew 5% month on month, for a total sports audience of more than 15.6 million. The new record since the inception of Ipsos iris, followed an already significant 7% increase in audience numbers for July.
A reminder that tickets are available for IAB members for our upcoming Brisbane Market Update where we will be discussing investment trends, retail media, commerce, sustainability, industry talent, data, fraud, minimising wastage and much more. IAB members also have access to a range of discounts to other events including SXSW, Remade and Cairns Crocodiles.
Are you a wastage warrior? We regularly provide strong guidance on how simple measures can significantly reduce waste, minimise carbon emissions, avoid fraud and generally lift the quality of inventory for campaigns in resources including Made for Advertising Guidance, Sustainability Best Practice and Recommendations, Summary of Industry Standards and the Digital Ad Fraud Handbook. We want to hear from publishers, agencies and advertisers who have followed some of these recommendations and understand the impact that they have had. Get in touch and we will showcase these examples and case studies. We can also provide briefings on these for our member organisations.
Resources from IAB members Neuro-Insight and The Guardian below, as well as a raft of industry job openings.
'Til next week
Gai | | |
| |  | | | Tickets to our Brisbane event are selling fast! The IAB will be in the Sunshine State in just over 2 weeks. If you haven't already secured your seat, don't miss out! | | | secure your tickets | | | |  | | | The IAB Data Council have launched a brand new update on ID guidance and related standards and best practices. This revised guidance will provide both buyers and sellers more confidence in making decisions related to how to approach leveraging the range of solutions available in market. | | | read more | | |  | | | Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Shirofune. | | | read more | | | | |
 | Join The Guardian for an evening of thought-provoking conversation, insights and degustation. Be part of the discussion on why our renewable transition needs to be transparent, accessible and scalable. | secure your seat | |  | Neuro-Insight's Head of Client Solutions decodes the neuroscience of rituals, explaining why certain rituals work, why brands fail with others and how it's about creating the right moments. | read more | | |
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